CCTV News: As a top global event, Shanghai has linked F1 events to various entities in the city's business districts, blocks and other types of entities to carry out rich and diverse activities, and uses the huge traffic brought by F1 to promote the in-depth integration of urban cultural, sports, business and tourism exhibitions.
In a hotel a few kilometers away from the stadium, the person in charge told reporters that not only F1 spectators, media organizations, but also team staff were staying in the hotel. To this end, the hotel has launched F1-related special services, set up temporary travel supply stations in the lobby, and added F1 theme afternoon tea, drinks, etc.
Not only around the stadium, but also in many areas in the center of Shanghai, there is also a strong racing culture atmosphere. In a sports-themed restaurant in Jing'an District, there is an F1 racing simulator at the entrance, so consumers can experience the driving pleasure by simulating the driver's perspective. Many F1 enthusiasts came to watch the competition in team outfits.
The restaurant manager said that the restaurant has recently launched discounts on F1-related drinks. During the three-day schedule, the passenger flow on the main competition day was the highest, with the attendance rate reaching more than 90%.
In a store on Nanjing East Road, the entrance area was opened as a pop-up store around F1 racing. Merchants launched preferential rights for consumers holding event tickets to attract the consumption of the audience.
Data shows that in 2024, the F1 China Grand Prix directly drove the economy to 1.406 billion yuan, ranking second among the 178 sports events in Shanghai throughout the year. This year, with the number of viewers exceeding last year, the scale of economic driving is expected to hit another high.
