CCTV News: Recently, the "Special Action Plan to Boost Consumption" issued by the General Office of the CPC Central Committee and the State Council proposed "Promoting Special Actions for Healthy Consumption", which has brought new policy benefits to the healthy consumption market, and healthy consumption is gradually becoming an important part of the new consumption market.
Driven by policies, the potential of the health consumer market is continuing to be released, and consumers' demand for health services is becoming increasingly strong. The reporter came to a sports product store. Although it was not a day off, many consumers still came to buy products.
CCTV reporter Li Lingfei: Today's consumers not only pay attention to the functional needs of the products, but also pay more attention to its emotional value and experience value.
Li Xin, Deputy General Manager of Decathlon Beijing Region: As everyone's demand for health continues to increase, more and more people regard sports as a way of life. As a sports goods company, we are also constantly innovating for the needs of consumers. From the simple model of product sales in the past, it has changed to the "product + service + community" model, giving customers a direct experience of sports in the entire industry.
CCTV reporter Li Lingfei: Now some sports brands innovate and "break the circle" by creating offline sports communities, bringing enthusiasts of the same sports together, and allowing consumers to continue to enjoy the happiness brought by sports.
At present, my country's health consumption field is showing a trend of continuous expansion of consumer groups, and more and more young people are starting the "active management" model. Recently, "the country calls you to lose weight" has become a hot word, bringing new demand for healthy consumption. Going to public hospitals to seek scientific solutions for weight management, making "experts take you to burn calories" a new trend of health.
As more and more consumers’ health management is put on the agenda, healthy consumption will continue to accelerate, and the consumption structure will continue to be optimized and upgraded, bringing new vitality.
