From March 21 to 23, the 2025F1 China Grand Prix was held at the Shanghai International Racecourse, attracting many spectators to watch the game. How to convert the huge "traffic" brought by the event into the "traffic" of the entire city? How to use events to stimulate the linkage between cultural, tourism, business and sports exhibitions across the city and drive the consumption boom?
Central Channel reporter Zhang Qian: This year, a new stand was added to Shanghai International Racing Park, which also means that the number of people watching the event will increase compared to last year, with an estimated 220,000 people. How to convert event traffic into city-wide traffic? During the event, Water View Plaza built a stadium carnival with a total area of about 32,000 square meters, integrating the lattice flag carnival outside the venue and the Shanghai Automobile Culture Festival "Dream Jia" theme park to achieve regional linkage, allowing the audience to concentrate on experiencing automobile culture and feel the charm of the city.
In "Arbitrary Door", you can see the picture of the North Bund in real time. In the exhibition hall, you can learn about the rich cultural and tourism resources of Jiading District, the venue of the event. In the food area, local pastries are specially made into car shapes, which are delicious and fun.
From March 21 to April 25, the Shanghai Automobile Culture Festival will take F1 as an opportunity to plan and launch a series of 25 festivals and competitions in four major sectors. Not only that, Shanghai will carry out rich linkage activities in key activities and important business districts. Data shows that the direct economic impact of the F1 China Grand Prix on Shanghai reached 1.4 billion yuan last year, with a pulling effect of nearly 4 billion yuan. With Shanghai further promoting the linkage between cultural, tourism, business and sports exhibitions this year, these data are expected to achieve further growth.
