The flowers are in full bloom in Lijiang Ancient City, Yunnan, in Lijiang Modern Flower Industrial Park.

On the afternoon of March 19, General Secretary Xi Jinping came here for inspection and investigation. Local villagers told the General Secretary that working here will earn more than 4,000 yuan a month, and the peak season can reach more than 7,000 yuan. "I am very happy to plant flowers." The General Secretary said happily: "Your career is very prosperous and is in line with the direction of modern agriculture. I wish your life as beautiful as flowers!"

Flowers are a bright business card in Yunnan. In every 10 freshly cut flowers in China, 7 are from here. In 2024, the flower planting area in Yunnan Province reached 1.95 million mu, of which 350,000 mu of fresh cut flowers planting area and 20.6 billion branches were produced.

△On March 19, 2025, General Secretary Xi Jinping visited the Modern Flower Industrial Park in Lijiang, Yunnan.

Lijiang Modern Flower Industrial Park plantes 48 kinds of fresh cut rose flowers and 18 kinds of colorful calla lily, and is the largest greenhouse colorful calla lily planting base in the country.

General Secretary Xi Jinping went to the exhibition hall to inspect the display of fresh cut flowers of roses and calla lily, and listened to the introduction of the development of Yunnan flower industry; in the rose planting area, we learned about the soilless cultivation technology of smart greenhouses, etc.; we also came to the rose grading packaging production line to observe the entire process of screening, grading, packaging and delivery, and expressed our affirmation of the timely export of fresh cut flowers through logistics.

The support of technology has made the development of industrial parks both "gold content" and "new content". It integrates flower planting, cold chain logistics, leisure tourism, three-dimensional sales, etc. The park is also actively expanding processing lines for rose essential oil, spices and aromatherapy, and its products are sold to cities such as Beijing, Shanghai and Guangzhou, as well as Japan, Vietnam, and Russia. The prosperous "flower economy" has driven employment for people around the country.

The flower industry has become a wealth-making industry in many places across the country. In recent years, when General Secretary Xi Jinping visited local areas for investigation, he has repeatedly inspected the villagers' flowers to get rich, and guided how to better make this "beautiful industry" a "happy industry" that benefits the people.

In May 2021, the General Secretary came to Nanyang Rose Expo Park, Henan to listen to the introduction of the development of the local rose industry and driving the increase in people's income. He pointed out: "Local characteristic industries have great potential for development. We must be good at exploring and utilizing local advantageous resources, strengthening the protection of local high-quality varieties, promoting the organic combination of industry, academia and research, and coordinating the great article of industry, science and technology and culture."

△On April 9, 2013, General Secretary Xi Jinping learned about rose planting management technology from flower farmers at the Land Rose Style Industrial Park in Yalongwan, Hainan.

In the spring of 2013, at the Land Rose Style Industrial Park in Yalongwan, Hainan, the General Secretary affirmed the industrial park's practice of planting and operating roses and demonstrating the practice of driving farmers' income to increase their income and become rich, emphasizing that "making tropical characteristic agriculture truly become a trump card for advantageous industries and Hainan's economy."

In November of the same year, the General Secretary came to the Yaoshun Peony Industrial Park in Heze, Shandong to learn more about the local development of the peony industry, explore the value-added peony processing, and drive farmers to increase their income and become rich. At the subsequent symposium, the General Secretary pointed out: "The key to the development of a place is to find the right path and highlight the characteristics."

The scent of flowers hides the code to get rich. The reminders are full of General Secretary Xi Jinping’s deep concern for the villagers to become rich through the development of characteristic industries.

△Recently, staff members packed flowers at the Modern Flower Industrial Park in Lijiang, Yunnan.

Developing characteristic industries is an important way to achieve rural revitalization. The General Secretary emphasized that we must focus on doing a good job in "local specialties" and promote the comprehensive revitalization of rural areas through industrial revitalization.

The resource endowments and basic conditions in various places are different, and development should also be based on reality and highlight its own characteristics. This year's Central Document No. 1 has made arrangements for "developing rural characteristic industries", requiring insisting on doing things according to market laws, "vigorously developing green and characteristic agricultural products breeding", and "creating characteristic agricultural industrial clusters".

In this trip to Yunnan and Guizhou, the General Secretary pointed out that Guizhou should "develop modern mountain characteristic high-efficiency agriculture according to local conditions and cultivate characteristic leading industries with lasting market competitiveness", and Yunnan should "accelerate the development of plateau characteristic agriculture and cultural and tourism industries."

From affirming the "making achievements of wealth" contained in "little fungus" and "little yellow flowers", to the emphasis on "promoting people's income and becoming rich in industrial development" and "promoting industrial value-added, enterprise efficiency, and people's income", General Secretary Xi Jinping pointed out the direction for the high-quality development of characteristic industries in various places.

On the road to getting rich with a good playing special cards, more and more "happiness industries" are growing and growing, drawing beautiful pictures of "life is as beautiful as flowers".

Producer of the Director丨Yan Shuainan Wang Shanshan

Producer丨Ma Lijun

Producer丨Xinglai Ning Lili

Written by Zhang Yanan

Editor丨Jiang Yuhang Cheng Yu Yan Ge