CCTV News: Recently, the "Special Action Plan to Boost Consumption" issued by the General Office of the CPC Central Committee and the State Council proposed "Promoting Special Actions for Healthy Consumption", which has brought new policy benefits to the healthy consumption market. Healthy consumption is gradually becoming an important part of the new consumption market. Let's see the reporter's observation.

Driven by policies, the potential of the health consumption market is continuing to be released, and consumers' demand for health services is becoming increasingly strong. The reporter came to a sports product store. Although it was not a day off, many consumers still came to buy products. The consumer interviewed said that he usually likes fitness and mountain climbing, and often buys products such as windbreakers. Now, more and more people are starting to fall in love with sports and go outdoors, which is a very good thing.

Now, consumers are no longer just satisfied with the functional needs of the products, but are more pursuing emotional and experiential values. The person in charge of relevant companies said that as everyone's demand for health continues to increase, more and more people regard exercise as a way of life, and merchants continue to innovate for these needs of consumers. From the simple product sales model in the past, it has changed to the "product + service + community" model, giving customers the experience of the entire industry.

Some sports brands innovate and "break the circle" by creating offline sports communities, bringing enthusiasts of the same sports together, so that consumers can continue to enjoy the joy of sports.

At present, my country's health consumption field is showing a trend of continuous expansion of consumer groups, and more and more young people are starting the "active management" model. Recently, "the country calls you to lose weight" has become a hot word, bringing new demand for healthy consumption; going to public hospitals to seek scientific solutions for weight management, making "experts take you to burn calories" a new trend of health. Yu Kang, director of the Clinical Nutrition Department of Peking Union Medical College Hospital, said that from diet to exercise to sleep, and even to the environment, all aspects must be adjusted one by one. At the same time, we must also pay attention to the overall health status, whether there are underlying diseases, chronic diseases, and whether there are some psychological problems. These problems can be well regulated so that the weight can be managed in the end.

Experts also said that the concept should shift from discovering diseases and treating diseases to preventing diseases and doing a good job in health maintenance. Weight management is an important step in doing a good job in health maintenance. Through weight management, the occurrence of many chronic diseases can be reduced, and the transformation from "treating existing diseases" to "treating before treatment".

As more and more consumers' health management is put on the agenda, healthy consumption will continue to accelerate, and the consumption structure will continue to be optimized and upgraded, and new vitality is currently being revitalized.