CCTV News: The "Special Action Plan to Boost Consumption" has deployed 8 aspects of 30 key tasks. The reporter found that among them, the "Action to Improve Quality and Benefit the People" contains the most key tasks.

The plan issued this time specializes in the "Service Consumption Quality Improvement Action" and gives the most space, putting forward 6 key tasks. Related actions for service consumption include optimizing the supply of "one elderly and one young" services, promoting consumption of life services, expanding consumption of culture, sports and tourism, promoting consumption of ice and snow, developing inbound consumption, and steadily promoting the expansion of opening up of the service industry. Experts said that as residents' income levels increase, the shift in consumption focus from goods to services is a general rule, and my country's service consumption continues to expand.

Chen Xi, associate researcher at the Macroeconomic Research Institute of the National Development and Reform Commission, said that service consumption is an important direction for the optimization and upgrading of the consumption structure, and it is also a key area for further boosting consumption. By optimizing and expanding service supply and improving consumption experience, we can better meet the people's demand for diversified and quality service consumption and enhance consumers' sense of gain and happiness.

Experts said that the "Plan" proposes to "support innovation in service consumption scenarios, integration of business formats, and industrial agglomeration", which will help break the limitations of traditional service consumption models and provide consumers with multi-level, digital and intelligent service supply. In addition, the "Plan" specifically emphasizes the improvement of standards in areas such as cultural tourism, catering and accommodation, elderly care and childcare, and digital consumption. This can provide specifications and guidance for emerging service fields, and is also conducive to protecting consumer rights and interests, promoting the development of service supply towards high quality and standardization, and further releasing the potential for service consumption.

In the next step, the Ministry of Commerce will issue a series of policy documents around cultural and tourism consumption, digital consumption, healthy consumption, etc., and localities will also introduce specific measures.

New occupations "ignite" a new boom in service consumption

With the development of service consumption, some new occupations have also emerged. For example, "life service experiencer", "AI counselor", "oldering planner", etc. have gradually become an indispensable part of modern consumer life.

The young girl who gave the live commentary in the camera is Li Fangping. As a shop blogger, she came to Changping, Beijing to experience the spring activities and hotel accommodation in the scenic area, and shoot a series of videos of play and accommodation strategies. Since she joined the creation of store exploration videos in early 2022, she has used the camera to guide netizens to experience hundreds of attractions in Beijing, Tianjin and Hebei, and has gained more than 500,000 fans.

While sharing your real experience and meeting the information needs of netizens, Li Fangping's video also successfully transforms netizens' online attention into offline consumption boom. Li Fangping said that what made her feel most accomplished was that in August 2023, a video of visiting Beijing Wildlife Park was released, which boosted ticket sales of more than 1.8 million yuan.

Recently, the Ministry of Human Resources and Social Security and three other ministries have released a new batch of new occupation information, including 28 new jobs, including life service experiencers. Millions of store visitor experts like Li Fangping have become officially recognized "life service experiencers".

Platform data shows that in 2024, the store explorer brought a total of more than 133.3 billion yuan in revenue to offline merchants, directly helping nearly 1.44 million small and medium-sized merchants increase their revenue by more than 42.5 billion yuan. At the same time, more and more ordinary people are engaged in visiting shops. As of now, more than 3.36 million people have earned income by visiting shops.

In addition to "life service experiencer", with the development of service consumption in recent years, many new professions such as "AI counselor", "superior planner", "pet caregiver", and "cultural and creative planner" have been born. They connect consumers and merchants in their own way and have become an indispensable part of modern consumer life.