CCTV News: The reporter learned from the Ministry of Commerce on March 20 that as of March 18, 42.193 million consumers have applied for new subsidies for 52.251 million mobile phones and other digital products, completed the purchase of 22.546 million pieces and sold 66.95 billion yuan.

Data from the Ministry of Commerce shows that since the implementation of the old-for-new policy, the average weekly sales and sales of mobile phones under 6,000 yuan increased by 13.7% and 23.5% respectively compared with the previous month before the implementation of the policy.

Driven by the subsidy policy, the mobile phone consumer market structure has migrated to the mid-to-high-end. Data from platform enterprises show that the market share of mobile phones from 2,000 yuan to 4,000 yuan and 4,000 yuan to 6,000 yuan was 22.1% and 22.3%, respectively, an increase of 8.1 and 6.9 percentage points respectively from before subsidy.

At the same time, the policy also promotes mobile phone AI functions to become a hot topic of attention for consumers. In the first week of the policy launch, sales of mobile phones equipped with AI big model functions increased by 102.5% month-on-month.

According to preliminary statistics, there are more than 33,000 offline market entities participating in the new subsidy policy for mobile phones and other digital products nationwide, more than 70,000 stores, and more than 350,000 employees. Up to now, the online and offline sales volume of mobile phones accounted for 33% and 67% respectively. Take "Ten Measures" to promote the release of employees' consumption potential

The General Office of the All-China Federation of Trade Unions recently issued a notice that it will take "Ten Measures" to promote the release of employees' consumption potential, further assist cultural and tourism consumption, and promote economic and social development. The "Ten Measures" include: phased issuance of trade union consumption coupons, expanding the scale of employees' recuperation, enriching employees' cultural and sports activities, and expanding employees' spring and autumn outings.

The notice clearly states that grassroots trade unions can issue trade union consumption vouchers once a year based on the current regulations, based on actual conditions, to purchase daily consumer goods and cultural tourism products, etc. Grassroots trade unions should actively cooperate with their units to formulate annual employee rest plan, clarify the employee rest cycle, promote the implementation of employee rest rights and interests in accordance with the law, and strive to participate in rest once within five years. Trade unions at or above the county level can organize regular restoration of outstanding technical workers in combination with model restoration.

Based-level trade unions can increase the employee cultural and sports activities that all employees participate in every year based on the current regulations, expand the scope of membership fee expenditure, and increase the subsidy for trade union funds to make up for insufficient membership fee expenditure; grassroots trade unions can organize members to carry out spring and autumn outings based on local actual conditions every year; trade unions at or above the county level continue to organize "Trade Union Summer Camp" study and study activities for children of six groups including revolutionary martyrs, needy workers, new employment forms, migrant workers, border workers, and ethnic minority workers. The required funds can be distributed by trade union funds. The "Pudong Carnival" event is released

Sometimes, Shanghai Pudong New District officially released the 2025 "Pudong Carnival" event. This year, the Pudong specialty commercial and cultural tourism exhibition resources will be integrated to carry out a series of activities such as "new product first launch season", "shopping carnival season", "tourism consumption season", and "New Year's Eve New Season" in turn to continue to stimulate consumption vitality.