CCTV News: The "Special Action Plan to Boost Consumption" proposes to expand cultural, sports and tourism consumption and support local governments to increase the supply of high-quality sports and special sports events. As spring gradually improves, exciting events in various places have taken turns to take turns. How can new urban consumption be leverage inside and outside the stadium?

"Marathon + Flower Appreciation" activates consumption "Little Spring"

Recently, the Shanghai Jing'an Half Marathon started. The event was empowered through the two-way "Marathon + Flower Festival", and customized multiple gift packages for players and escorts to "tour with the event" for the contestants and escorts. The "Little Spring" of consumption came in line with the situation after the New Year. On the same day, the Zhejiang Half Marathon Team Competition and the Nanjing Half Marathon also attracted tens of thousands of runners to participate. Among them, Zhejiang's "Jinyi Lake" half marathon team competition directly drove cultural and tourism consumption by more than 10 million yuan, and indirectly drove consumption growth by more than 80 million yuan.

The key match of the Chinese national football team, nearly 70,000 tickets sold out

The key match of the Chinese national football team against Australia's World Cup will be kicked off in Hangzhou on March 25. On March 7, all tickets were sold out in 15 minutes after the opening. This game will attract about 67,000 fans, which is expected to break the record of attendance in domestic football events, of which more than six have become fans from other places.

"Home traffic" drives hotel reservations in Hangzhou doubled

In addition to "it's hard to get a ticket", this game also drives hotel sales. Platform data shows that from March 25 to 27, the number of hotel orders in Hangzhou has increased by more than 100% year-on-year.

Not only that, a large number of new consumption scenarios have also been launched one after another. Hangzhou Airport Terminal T4 has opened a franchise retail store around the national football team, and the "party boat" with a small football field is ready to go.

Hangzhou has made it clear that starting this year, it will implement the three-year action plan of "City of Competitions and Shopping Paradise" to create an international event tourism destination.

Golden events gather to promote the leap in Shenzhen's urban energy level

On the 17th, the General Administration of Sports of China issued the "Announcement on the List of Shortlisted Cities for Promoting Sports Consumption and Event Economy Pilot Work", with 30 cities on the list, and Shenzhen ranked among them. This year, Shenzhen will hold intercontinental competitions such as the ITTF, the AFC, and the FIBA, as well as major events such as the 15th Games and the Paralympic Games. At the same time, it will strongly support innovative activities such as "sports events entering scenic spots, blocks, and business districts" and "traveling with events".