CCTV News: The Spring Equinox solar term will usher in at 17:1 on March 20. The temperature is warming up and the spring is just right. People are walking out of their homes and enjoying the gifts of nature. The outdoor leisure scene represented by camping has driven the hot sales of outdoor leisure equipment, and the "spring economy" continues to heat up.
Spring is warm and flowers are blooming, and it is a good time to go out. This campground located next to the Dianchi Greenway in Kunming City has received a lot of passenger flow despite being on weekdays. Under the tent, three or five friends gathered to experience the outdoor "slow life".
In the interview, the reporter found that the equipment purchased by consumers this year is more personalized and lightweight, and has shifted from the past overnight camping equipment, tents, mattresses, etc. to outdoor hiking equipment.
At the same time, the rental and delivery services for camping facilities are becoming increasingly popular. Many merchants can provide one-stop services from basic equipment, customized amusement, to pre-made dishes, barbecue ingredients, etc. Consumers can order through the mini program to make an appointment and delivery service. Not only are offline stores selling very well, but on the online sales side, the transaction volume and transaction volume of outdoor sports-related equipment also increased significantly this spring.
Scientific research on enterprise expansion helps drive outdoor sports consumption
Faced with the booming outdoor consumption, enterprises are also actively expanding production capacity to meet market supply. In Wuyi County, Zhejiang Province, some outdoor product manufacturers are working hard to produce.
The "Action Plan for Promoting the Construction and Service Improvement of Outdoor Sports Facilities (2023-2025)" issued by the National Development and Reform Commission and other departments proposes that by 2025, the total scale of the outdoor sports industry will reach 3 trillion yuan.
Zhang Peisheng, vice chairman of the China Association of Culture and Sports, said that from smart wearable devices to lightweight and high-intensity new materials, to virtual reality and augmented reality technologies, these have provided outdoor sports enthusiasts with a brand new consumption experience and opened up new growth paths for the consumer market.
