CCTV News (News Network): All regions and departments seize the opportunity to attract tourists to experience ice and snow with diversified products, high-quality services, and a series of preferential policies, and continue to stimulate consumption vitality.
Recently, the Ministry of Culture and Tourism launched 12 national ice and snow tourism boutique routes, including "Happy Ice and Snow·Winter Rhyme Liaoning", "Beautiful Xinjiang·Northern Snow Valley", etc., covering north and south, connecting east and west, creating ice and snow tourism products around traditional ice and snow folk culture and distinct regional characteristics, and activate the winter tourism consumption market.
As the ninth Asian Winter Games approaches, Heilongjiang Province seizes the opportunity of the Asian Winter Games and creates a boutique theme tourism route for "Travel with the event", and will hold more than 300 mass ice and snow sports events such as ice sporting competitions, ice dragon boats, snow kites, etc. Beijing continues to use the Double Olympic heritage to build an ice and snow event system that serves the whole country and radiates the world. The Bird's Nest Happy Ice and Snow Season will open nightclubs during the Spring Festival, and the business hours will be extended to 9 pm, bringing tourists a different ice and snow experience.
This snow season, Jilin Province has launched the "inducing customers to Jilin" through consumption coupons, and issued ice and snow consumption coupons with a total scale of 100 million yuan to ice and snow enthusiasts across the country. It can be used in multiple snow resorts, tourist attractions, designated hotels and restaurants, providing more affordable products and better experiences for ice and snow tourists at home and abroad.
The ice and snow are also mountains of gold and silver. "Research Report on the Development of China's Ice and Snow Industry (2024)" predicts that the number of leisure tourists in the ice and snow seasons from 2024 to 2025 is expected to exceed 500 million, and the total revenue of ice and snow leisure tourism is expected to exceed 700 billion yuan.
