CCTV News: People are busy and spring comes early, and Yiwu, the "world supermarket", is very busy recently. Recently, Yiwu Good Goods Brand’s first European store was settled in Venice, Italy. This is another move for Yiwu to expand the global market after the No. 1 store was settled in International Trade City and No. 2 store was settled in Kenya, and won a "good start" for the 2025 "Yiwu China Small Commodity City" brand overseas globalization strategy.
The "Yiwu Good Goods" brand overseas collection store brings together more than 2,000 products from more than 100 brands selected from Yiwu International Trade City, and is exported overseas in the whole store mode. This time, the brand overseas gathering store signed a contract with an Italian company, which is responsible for the establishment of the No. 3 store in various Italian cities, while Yiwu is responsible for product selection, procurement, transportation, brand packaging and other links.
The "Yiwu Good Goods" brand overseas collection store is led by Yiwu China Small Commodity City Group, bringing together local brands that are interested in developing overseas markets to form a model of going overseas. Overseas, such a model not only improves the risk resistance of small and medium-sized enterprises, but also opens up the limitations of resources. As the influence of "Yiwu Good Goods" continues to expand, many domestic companies have seen new development opportunities. For example, this home furnishing brand, which originally focused on the domestic market, selected 30 single products to enter the collection store, hoping to quickly open up overseas markets.
At present, Yiwu is planning to establish multiple warehouse-style exhibition and sales centers integrating display, trade and warehousing overseas. At the same time, starting this year, it is planned to hold a global promotion meeting for brand overseas collection stores in 5 countries every year.
