The 40-day Spring Festival travel rush ended yesterday (22nd), with the total cross-regional flow of people in the whole society at 9.02 billion. This year's Spring Festival travel rush shows a characteristic: both in the cold north and the warm south, there is a fever of ice and snow tourism.
The hosting of the Asian Winter Games has brought warm to the "two-hour" and "three-hour" economic and tourism circles centered on Harbin. The number of domestic air ticket orders with Harbin as the destination increased by more than 20% year-on-year, and the number of hotel bookings increased by nearly 60% year-on-year. Harbin's cumulative reception of inbound tourists increased by 144.7% year-on-year.
A major feature of this year's Spring Festival travel rush is that ice and snow tourism has appeared in many places in northern and southern my country. Data shows that the popularity of hotel booking in Altay, Yili, Heilongjiang Qitaihe, Inner Mongolia and other places in the north increased by more than 40% year-on-year. The popularity of ice and snow consumption in Shanghai, Zhejiang, Guangdong and other places in the south has increased by more than 1 times.
Zhejiang Province Tiantai Mountain Snow Park Marketing Department Manager Zhou Daochun: During the Spring Festival, in terms of the entire passenger flow, we have increased by nearly 30% compared with last year.
Guangdong Tourist She Xiaoxue: Today is the first time we came to the ski resort. Because we have never seen snow in the south, we are very happy.
In order to cope with the ice and snow tourism boom, this year's Spring Festival travel rush, railway departments in various regions have increased the frequency of trains running between popular cities for ice and snow tourism. Railway and transportation departments in various regions have opened up a "fast lane" for ice and snow tourism, achieving seamless connection between train stations, bus stops and ski resorts. In response to the surge in tourists going to Shangri-La in Yunnan, the Yunnan Railway Department has launched tourist trains from popular tourist cities such as Xishuangbanna, Kunming, and Dali to Lijiang. Tourists then transfer to the EMU train from Lijiang to Shangri-La and go directly to Shangri-La. The first ice and snow-themed train to Harbin was launched in Xiamen, Fujian.
Wu Zhenbin, passenger duty stationmaster of Xiamen North Station, Nanchang Bureau of National Railways: We have designated a special waiting area for group passengers in the waiting hall and arranged a dedicated escort service to make the elderly group travel stable and warm.
