CCTV News: Recently, the country issued the "Several Measures to Further Cultivate New Growth Points to Prosper Cultural and Tourism Consumption". In this regard, all regions have also seized opportunities, digging deep into cultural treasures, enriching product supply, innovating service scenarios, and constantly stimulating the potential and vitality of the consumer market.

After the Spring Festival holiday, concerts, music festivals, musicals and other "music + cultural tourism" industries continue to be popular in many places such as Hainan and Jiangxi. In Ji'an, Jiangxi, a concert attracted tens of thousands of fans from all over the country. In addition to good songs, the host and lead singer frequently mentioned local delicacies such as Taihe morning wine and Jinggang honey pomelo cake, which instantly ignited the taste buds of fans, and also led to the heating of consumption areas such as food, accommodation and transportation in Ji'an.

South country ice and snow tour Create a different new ice and snow experience

South country ice and snow tour Create a different new ice and snow experience

At present, ice and snow sports are no longer the patent of northern cities. In Liupanshui, Guizhou, Meihuashan International Ski Resort further enriches its business formats based on the positioning of "skiing in the mountains, playing in the mountains, and swimming under the mountains". Since December last year, the number of tourists has increased by about 80% year-on-year.

The "spring economy" is full of vitality

With flowers as the medium, the "spring economy" is full of vitality

Spring returns to the earth, and everything revives. Various places are also ushering in the season of spring blooming, and cultural and tourism activities with the theme of "Flower Appreciation Economy" are attracting tourists from all over the world to come and check in and play. In Yiliang Cherry Blossom Valley, Kunming, Yunnan, in addition to enjoying cherry blossoms, there are a wide range of special agricultural products such as cherry blossom wine, cherry blossom cakes, cherry blossom tea, cherry nectar at the stalls of the scenic area. There are also outdoor club activities such as tent camping and barbecue, providing tourists with a rich and diverse play experience.

Create consumption season theme activities to meet diversified consumption needs

In addition, some places have further stimulated the vitality of cultural and tourism consumption by creating consumption season theme activities. On this ancient street beautified by lights in Shijingshan District, Beijing, the key event of the consumption season - the Jingxi Consumption Festival, is lively. Focusing on the 12 major theme scenes of "Four Seasons of Beijing" and "First Show of Beijing", "Strive and Visiting Beijing", "Ice and Snow·Showing Beijing", the Beijing Consumer Season event will run throughout the year to meet consumers' diversified consumption needs. According to the relevant person in charge, this year, Beijing's consumption promotion activities will focus on fashion, food, ice and snow, and walks, guiding all types of market entities in the city to carry out consumption promotion activities.