CCTV News: Since 2025, Shanghai has implemented a series of consumer subsidy rules, driving a significant increase in online and offline sales of related products. At the same time, in order to cope with the increase in order volume, e-commerce platforms and logistics companies have also actively improved supporting services to improve distribution efficiency and guarantees.

On January 20, Shanghai implemented the 2025 subsidy for mobile phones, tablets, and smart watches (bracelets) purchase subsidy for home appliances and exchange for new subsidies. Over the past month, there have been a steady stream of consumers who come to the store to inquire about related products in major stores in Shanghai.

Ms. Xu, a Shanghai citizen, said that after receiving the subsidy, she felt that the cost-effectiveness was very high, so she saved hundreds of yuan with a new one.

Chen Chen, the head of the digital category of a home appliance store in Yangpu District, Shanghai, introduced that in the past month since the beginning of the "national subsidy" on January 20, mobile phone sales have grown very significantly, with a year-on-year increase of 108%, and the growth rate of computer products is even greater, about 280%.

The implementation of the subsidy rules has also driven the growth of online sales of digital products. Major e-commerce platforms integrate procurement, sales, customer service and other resources to launch old-for-new products in a timely manner. At the same time, increase technical support such as AI and optimize delivery services.

Zhao Yadong, the national subsidy operation manager of a logistics company in Shanghai, introduced that there is a special "national subsidy" order specialist to deliver orders to customers. During delivery, the guy can complete this order in one go through the mobile operation guide.

At the end of January, Shanghai also released subsidies for more support for home appliances and home decoration consumer goods in 2025, and promoted the exchange of old-for-new products such as home appliances and home furnishings from "new" to "extra-for-extra-for-extra-for-extra-for-extra-for-extra-for-extra-for-extra-for-extra-for-extra-for-extra-for-extra-for-extra-for-extra-for-extra-for-extra-extra-for-extra-extra-for-extra-extra-for-extra-extra-extra-extra-extra-extra-extra-extra-extra-extra-extra-extra-extra-extra-extra-extra-extra-extra-extra-extra-extra-extra-extra-extra-extra-extra-extra-ex

Shanghai Municipal Commerce Commission Deputy Director Liu Min said that in 2025, they actively expanded their scope and included four categories such as water purifiers into the country's home appliance subsidy, and also included digital products such as mobile phones into the national old-for-new subsidy. At the same time, in accordance with the national policy on exchange for old and new, seven categories of products have been included in local subsidies.