In the field of e-commerce, Zhejiang and Guangdong are traditional major provinces. But in recent years, a northern province has emerged - Hebei.

Military coats worth less than fifty yuan, fishing rods worth more than ten yuan, T-shirts worth a few yuan... Hebei people do e-commerce and are called "field troops" that break into the battlefield. With their extremely high cost-effectiveness, they have made a way out in the almost saturated market.

This is reflected in Hebei's economic report card: in 2024, Hebei's annual online retail sales were 494.07 billion yuan, an increase of 8.8% over the previous year. Among them, the online retail sales of physical goods was 440.54 billion yuan, an increase of 7.1%.

The sentence "Hebei people do e-commerce and make Yiwu merchants willing to accept the disadvantage" has led Hebei e-commerce to go out of the circle, but Hebei e-commerce has not been trapped by the price war.

In Cangzhou, Hebei, after the Peruvian buyer completed the inspection, the color steel tile equipment and supporting accessories set off for transportation. It takes only 15 days from customer inquiry to product delivery and supporting procurement.

In Xiongan New Area, traditional industries such as plush toys, plastic packaging, down products are moving to the world through three cross-border e-commerce industrial parks, Zhugezhuang, Baiyangdian and Hanmatai, with trade volume five times in three years, increasing by 32 times.

The end of traffic is e-commerce, and the end of e-commerce is going overseas. This sentence is the projection of the Hebei track conversion.

Why can Hebei hit the right pace?

After seeing the basics, Hebei has a strong industrial cluster power.

The "Cashmere Capital" in Qinghe, Hebei, has no pastures and no sheep, but there are nearly 100,000 cashmere industry employees and more than 10,000 production and operation units. Every year, 50% of the world's cashmere products are distributed here.

There are also Anping wire mesh, Baigou luggage, Pingxiang children's carriage, etc. Hebei currently has 333 county-level characteristic industrial clusters, which is a veritable "county and county cluster". Among them, there are 17 characteristic industrial clusters of small and medium-sized enterprises recognized by the Ministry of Industry and Information Technology, ranking second in the country.

The rich and rich industrial belts have formed a business ecosystem that is closely connected and frequently interacted. A large number of merchants gather here, and even the smallest products can be centralized production, forming scale advantages and brand effects.

Secondly, Hebei can provide cost-effective comprehensive options.

Cost is an important factor that determines product competitiveness. Hebei has the advantages of various resource factors such as labor, land, and taxation.

A e-commerce man who rented a house and opened an online store in Hebei County introduced to Sanlihe that his team had a total of four people, working together to complete procurement, operation, customer service, packaging and other work. The rent is about 5,500 yuan a year, the monthly salary of skilled employees is about 4,000 yuan, and the average living expenses are about 2,000 yuan per month.

"The pressure on labor costs and living costs is relatively small, which allows me to spend the money I saved on publicity and promotion and expansion of operations." He said that such advantages are common in the industry, and he has e-commerce peers engaged in various businesses around him.

Three-point view of the location, Hebei has obvious geographical transportation advantages.

Compared with the central and western regions where land and labor costs are also low, Hebei is located in the North China Plain, with a flat terrain and convenient transportation. Major markets such as Beijing and Tianjin are in front of us.

The logistics "glutinous and lumen" have also been further unblocked. There is a tourist slogan in Hebei: "It's so close and so beautiful, I'll go to Hebei on weekends." In addition to the convenience of tourism, it is adjacent to Beijing and Tianjin, and Hebei has become an important distribution center for northern logistics. Last year, Shijiazhuang International Mail Exchange Bureau achieved "three levels in one", and the scale benefits brought by the Shijiazhuang International Mail Exchange Bureau saved about one-quarter of the operating costs of logistics companies and platform companies in Hebei Province.

Four views support, the government, platform and merchants work together.

In recent years, Hebei has frequently supported e-commerce policies and actively guided enterprises to carry out product iteration and technology upgrades. For example, in 2024, Hebei proposed to cultivate a number of rural e-commerce "leading counties" to stimulate the development potential of rural e-commerce.

Many major e-commerce platforms have also successively released industrial belt support plans, lowering the entry threshold, providing traffic support, and carrying out training services, driving Hebei industrial belt merchants into a window of rapid growth.

Hebei, which has made its mark step by step, is accelerating the broader market for gold.

Since 2024, Hebei has vigorously developed the "cross-border e-commerce empowerment industry belt" and provided support to qualified cross-border e-commerce leading enterprises, parks, overseas warehouses, etc., and traditional industrial clusters such as Tangshan Ceramics and Bazhou Furniture have taken the express train of cross-border e-commerce.

Exercise force accurately and bloom at multiple points. Shijiazhuang cultivated and built 21 cross-border e-commerce industrial parks, Cangzhou promoted 380 traditional enterprises to go overseas, and Caofeidian Comprehensive Bonded Zone, the first comprehensive bonded zone in Hebei Province, exceeded 2.96 million cross-border e-commerce orders in 2024, an increase of 200% year-on-year.

Not only Hebei, but also cross-border e-commerce is also the highlight of my country's foreign trade development in a complex and changing international situation. In 2024, China's cross-border e-commerce imports and exports were 2.63 trillion yuan, an increase of 10.8%, and its share of total imports and exports increased to 6%.

Cost-performance ratio is the stepping stone, industrial belts are the basic platform, and cross-border e-commerce is the new direction. The transformation path of e-commerce Hebei Army "crosses" new opportunities, which is also a vivid practice of the transformation and upgrading of my country's traditional foreign trade.

("Sanlihe" Studio)