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The "rural feast" full of "farming" and "New Year" flavor is here
2025-04-24 source:CCTV.com

CCTV News: On January 7, the 2025 "local specialty" New Year's goods market for poverty-stricken areas organized by the online sales platform for agricultural and sideline products in poverty-stricken areas, namely the "832 Platform", opened in Beijing.

The New Year's Goods Gather was launched simultaneously online and offline, and nearly 1,000 high-quality "local specialties" were displayed on the spot in 46 counties in some poverty-stricken areas, bringing consumers a "local feast" full of "agricultural" emotions and "New Year's" flavor. At the same time, it also provides "one-stop" and comprehensive New Year's goods procurement services to many purchasing units in the capital.

Sun Juan, general manager of China Supply and Marketing E-Commerce Co., Ltd., introduced that in the five years since the establishment of the "832 Platform", the categories of "local specialties" in poverty-stricken areas have been continuously enriched and the quality has been continuously improved. In 2025, they will focus on launching the "Funny 832" series of activities to promote the in-depth combination of characteristic agricultural and sideline products with authentic food and cultural tourism.

As of now, the platform has completed transaction volume of nearly 50 billion yuan, with more than 300,000 suppliers, more than 300,000 products on sale, more than 600,000 registered procurement units, and more than 1.8 million individual users purchase agricultural and sideline products from poverty-stricken areas through the "832 platform". Promote the upgrading and upgrading of specialty agricultural products

One side is connected to rural industries in poverty-stricken areas and large markets in various parts of the country. The online sales platform of agricultural and sideline products in poverty-stricken areas accurately serves 832 poverty-stricken counties across the country, and helps the integration of local high-quality agricultural and sideline products and "local specialties" into the national market.

At the beginning of the new year, the online sales platform for agricultural and sideline products in poverty-stricken areas is helping to upgrade high-quality agricultural products in various places. In Wanquan, Hebei, the platform has joined hands with the government and leading enterprises to fully build a characteristic industrial cluster of "China's Fresh Corn Hometown"; in Yuzhong, Gansu, eight categories including plateau vegetables, Chinese medicinal materials, potatoes, beef and mutton have gone out of the western mountains; in Luocheng, Guangxi, kumquats helped by platform consumption have been renewed and upgraded to the third generation of products, and are ushering in a large-scale harvest before the Spring Festival.

China National Supply and Marketing Cooperative stated that in the next step, it will provide a "package" solution for agricultural and sideline products sales and after-sales services in poverty-stricken areas, and accelerate the integration into the "fast lane" of the national market. Help poverty-stricken areas not to fall back into poverty, be stable, and become rich.

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