CCTV News: In recent years, outdoor sports have become lifelike and nationalized, becoming a new way of life and driving a new consumption boom. "New Trends for Young Power Consumption" focuses on young people's outdoor sports consumption concepts, follow the camera, and take a look at the ski resort in Chongli, Hebei.
If you want to talk about what outdoor sports are popular in winter, "skiing" must be on the list. When I came to a ski resort in Chongli, Hebei, I saw that most of the people who came to ski were young.
According to the "Research Report on the Market Prospect Forecast and Future Development Trends of China Outdoor Equipment Industry from 2024 to 2029" by China Business Industry Research Institute, the size of China's outdoor equipment market has increased from 67.5 billion yuan in 2019 to 87.2 billion yuan in 2023. China's outdoor equipment market size will exceed 90 billion yuan in 2024, and is expected to exceed 100 billion yuan in 2028. Among them, China's domestic skiing equipment accounts for more than 20% of the outdoor equipment market in 2023. How much did the young people invest in skiing equipment?
According to the "China Outdoor Sports Industry Development Report (2023-2024)" released by the General Administration of Sports of China, from the perspective of consumption level, the average annual consumption of outdoor sports enthusiasts remains at a high level, and the average annual consumption in a single outdoor sports event reaches 2,000 to 5,000 yuan. From the perspective of consumer groups, the post-80s and post-90s have become the core of the outdoor sports group.
The consumption of outdoor sports equipment for young people is more pragmatic and rational, and as more young people devote themselves to outdoor sports, outdoor equipment also shows the characteristics of lightweight and daily life.
The participation of young people makes the social attributes of outdoor sports stronger and exerts a stronger agglomeration effect.
Outdoor sports rely on high correlation and strong driving force, deeply integrate with related industries such as culture, tourism, study, and even rural revitalization, showing a trend of diversified development.
