CCTV News: As one of the earliest southern cities in China to start winter sports, Shanghai has cultivated a large number of ice and snow enthusiasts. Different from the ice and snow in the north, the construction of indoor ice and snow in the south allows citizens to enjoy the joy of ice and snow in Shanghai.
Central Channel reporter Zhang Qian introduced that this winter, Shanghai citizens have another good place to play with snow, which is this indoor snow resort located in the Lingang New Area. Its snow world area is nearly 100,000 square meters, which also earned it the Guinness World Record--the title of "the world's largest indoor snow resort". By riding this Snow Country train, you can not only enjoy the beautiful scenery of Aurora Town, but also encounter ski enthusiasts in the ski area unexpectedly.
Since its official opening on September 6 last year, Yaoxue Ice and Snow World has received more than 280,000 tourists, with a maximum passenger flow of more than 5,000 in a single day. The arrival of the Spring Festival of the Year of the Snake has brought the passenger flow to a new high.
In addition to this indoor ski resort, Shanghai also has 15 fixed ice rinks and more than 50 indoor ski simulation airports. Skating and skiing events have ranked among the top three per capita consumption in sports for many years.
The "white romance" created by the seasonal outdoor ice rink is consistent with the leisure consumption positioning of the business district, and the new consumption potential of "sports + business" is full of vitality. The 11th National Volkswagen Ice and Snow Season is currently in progress, and Shanghai will hold more than 20 events, covering multiple ice and snow sports events such as figure skating, ice hockey, and skiing. In addition, Shanghai sports consumption coupons continue to be issued, and special coupons for ice and snow projects are also provided to ice and snow enthusiasts, making "cold" ice and snow truly a "hot" engine that drives consumption.
