In the Harbin Asian Winter Games, ice and snow sports athletes fully demonstrated the unique charm of ice and snow competition with their speed and graceful posture. Outside the stadium, many ice and snow sports athletes praised the high-quality venues and facilities. A highlight of this Asian Winter Games is its "simple" competition hosting feature. On the basis of coordinating the needs of the competition and post-game utilization, the organizing committee adheres to the principles of green and frugality. All competition venues and venues use energy-saving and environmentally friendly materials and green and low-carbon technologies. They mainly repair and renovate the original facilities, and have not carried out major demolition and construction. This measure has won wide praise.

It is not easy to hold a large international sports event to be simple and still contribute a wonderful event while minimizing all kinds of investments as much as possible. The reason why Heilongjiang Province and Harbin City can hold this Asian Winter Conference efficiently and with high-quality quality is inseparable from its accumulated foundation for ice and snow economic development and high-quality urban management and service capabilities over the years. These advantages not only provide strong guarantees for the successful holding of the Asian Winter Games, but also are an important force in promoting the development of the local ice and snow economy.

With the release of the General Office of the State Council's "Several Opinions on Stimulating the Vitality of the Ice and Snow Economy with the High-Quality Development of Ice and Snow Sports", the blueprint for the development of my country's ice and snow economy has been drawn up. By 2027, the total scale of my country's ice and snow economy will reach 1.2 trillion yuan, and it is expected to exceed 1.5 trillion yuan by 2030. The role of the ice and snow economy in promoting regional economic development, promoting employment and high-quality development is becoming increasingly prominent.

Under this background, regions with conditions for developing an ice and snow economy are actively making efforts to promote the improvement of ice and snow sports venue facilities and significantly improve service levels, and strive to build a solid foundation for the development of the ice and snow economy and build it into a new engine to promote economic growth.

Taking the development of ice and snow sports as an example, the successful holding of the Beijing Winter Olympics has brought about a long-lasting wave of ice and snow sports. The goal of "300 million people on ice and snow" has promoted the popularization and participation of ice and snow sports. Extensively carrying out mass ice and snow sports, promoting the development of ice and snow sports for young people, solidly improving the level of ice and snow sports competition and performance industry, etc. are all important ways to promote the development of the ice and snow economy.

Improving ice and snow supporting services is the key. Taking Heilongjiang Province as an example, the rapid growth of the local ice and snow economy in recent years is achieved based on relatively solid ice and snow venue facilities and professional supporting services. To improve ice and snow infrastructure, we can combine geographical and climatic characteristics, make good use of public land such as parks, trails, urban squares and other places according to local conditions and time, and build ice and snow venues closest to the people. It can also be renovated and used to build ice and snow venues with old factories, warehouses, commercial facilities, etc. To improve service levels, we can start with service and ensure transportation, improve transportation service guarantees such as railways, highways, and civil aviation, and at the same time increase the training and supply of professional ice and snow talents.

It is an indispensable part to improve the quality of ice and snow economy. Making the ice and snow economy bigger and stronger involves multiple fields and is a systematic project. In terms of developing ice and snow equipment, we should pay attention to high-quality services to ensure supply, meet market demand, strengthen international cooperation, promote scientific and technological innovation, and build characteristic industrial parks. In the field of promoting consumption, we should focus on innovating ice and snow consumption models, integrating resources such as local ski resorts, and launching ice and snow consumption products with rich forms and optional content. At the same time, strengthen consumer rights protection and continuously optimize the ice and snow consumption environment.

As the ice and snow economy continues to grow, it will attract more regions to join this ranks and jointly promote the prosperity and development of the ice and snow economy. (Author: Ma Weiwei)