CCTV News: On January 7, the 2025 "local specialty" New Year's goods market for poverty-stricken areas organized by the online sales platform for agricultural and sideline products in poverty-stricken areas, namely the "832 Platform", opened in Beijing.

The cumulative transaction volume is nearly 50 billion yuan and more than 300,000 products on sale

The New Year’s Goods Gather was launched simultaneously online and offline, and nearly 1,000 high-quality “local specialties” were displayed on the spot in 46 counties in some poverty-stricken areas, bringing consumers a "local feast" full of "agricultural" sentiment and "new year" flavor. At the same time, it also provides one-stop and comprehensive New Year’s goods procurement services to many purchasing units in the capital.

Exhibitor Wang Jianjun: Through the sales of the "832 platform", we will feed back our own industrial chain and strengthen our own industrial chain.

Exhibitor Wang Junhua: It has brought great support and help to our poverty-stricken areas, and we must drive our people.

General Manager of China Supply and Marketing E-Commerce Co., Ltd.: In the five years since the establishment of the "832 Platform", the "local specialties" categories in poverty-stricken areas have been continuously enriched and the quality has been continuously improved. We focus on launching the "Funny 832" series of activities to deeply integrate agricultural products from all over the country with local food and culture and tourism.

As of now, the platform has completed transaction volume of nearly 50 billion yuan, with more than 300,000 suppliers, more than 300,000 products on sale, more than 600,000 registered procurement units, and more than 1.8 million individual users purchase agricultural and sideline products from poverty-stricken areas through the "832 platform".

Promote the upgrading and upgrading of specialty agricultural products

One side is connected to rural industries in poverty-stricken areas and large markets in various parts of the country. The online sales platform for agricultural and sideline products in poverty-stricken areas accurately serves 832 poverty-stricken counties across the country, and helps the integration of local high-quality agricultural and sideline products and "local specialties" into the national market.

At the beginning of the new year, the reporter found in an interview that the online sales platform for agricultural and sideline products in poverty-stricken areas is helping to upgrade high-quality agricultural products in various places.

In Wanquan, Hebei, the platform has joined hands with the government and leading enterprises to fully build a characteristic industrial cluster of "China's Fresh Corn Hometown";

In Yuzhong, Gansu, eight categories including plateau vegetables, Chinese medicinal materials, potatoes, beef and mutton have gone out of the western mountains;

In Luocheng, Guangxi, the platform's consumption-assisted kumquats have been renewed and upgraded to the third generation of products, and are ushering in a large-scale harvest before the Spring Festival.

Luocheng Kumquat Base Assistant Team Member Xie Zhenyu: Crispy honey kumquat tastes better than the previous generation and the previous generation, and the sales price is more than twice as expensive. We all call it the Little Golden Fruit to Get Rich.

China National Supply and Marketing Cooperative stated that the next step will focus on providing a "package" solution for agricultural and sideline products sales and after-sales services in poverty-stricken areas, accelerate the integration into the "fast lane" of the national market, and help poverty-stricken areas not to fall back into poverty, stabilize, and become rich.