You can spend the Spring Festival like this in the Year of the Snake! During the holidays, in addition to the traditional visits to relatives and friends and reunites with their families, many people participated in national fitness and "ignited" the New Year atmosphere. In Harbin, people come to Yabuli Ski Resort to enjoy the ice and snow scenery together and share the passionate Asian Winter Games; in Guilin, people follow the outdoor sports route around the Li River to experience the infinite charm of "the best mountains and rivers in the world"...

The wonderfulness is not only in winter. In recent years, from road running to cycling, from rock climbing to camping, the popularity of outdoor sports has continued to rise, attracting widespread participation. For example, the Wuxi Marathon, which will be held on March 23 this year, attracted more than 420,000 people to sign up. Pay for love, satisfy emotional value, and also "play" to create a big industry. According to the "Outdoor Sports Industry Development Plan (2022-2025)", by 2025, the total scale of my country's outdoor sports industry will exceed 3 trillion yuan.

When you go outdoors, you no longer hesitate; where to go, you still need to think about it. Demand calls for high-quality supply capacity. Recently, the General Office of the State Council forwarded the "Guiding Opinions on Building High-Quality Outdoor Sports Destinations" (hereinafter referred to as the "Opinions"). It is clear that by 2030, about 100 high-quality outdoor sports destinations will be built nationwide to promote the outdoor sports industry to become a new economic growth point. It can be predicted that in the future, more and more people will enjoy the joy of sports and the beauty of life.

The outdoor sports industry has the characteristics of low resource consumption, long industrial chain, large diversion effect, and high social benefits. Rationally utilizing high-quality outdoor sports resources is an important tool for doing a good job in construction projects. The "Opinions" encourage the Northeast, North China and Northwest regions to focus on the development of ice and snow sports, the Yangtze River Delta, the Guangdong-Hong Kong-Macao Greater Bay Area and other regions to comprehensively develop diving, low-altitude sports events, and the Northwest and Southwest regions to develop mountain cross-country rafting and other sports events. The future high-quality outdoor sports destinations will not only radiate and drive the development of the national outdoor sports industry, but also promote the formation of a more reasonable spatial layout of outdoor sports events.

All localities have also encountered problems in their development practice. For example, some areas have good outdoor sports resources and facilities, but their popularity is not high, and industrial development is also in trouble. The "Opinions" provide targeted guidance. Cultivate a group of leading outdoor sports enterprises, improve the classification and review of outdoor sports events, and promote the integrated development of outdoor sports and leisure agriculture... It should be noted that outdoor sports destinations are an industrial ecological system, and high-quality resources and facilities are the cornerstones. Products and services, complete competition systems, and business entities that complement it are also indispensable.

Take Zhejiang as an example, the thousands of kilometers of "Zhejiang Trail" is built along the mountains and walks along the water, integrating and connecting the ancient mountain roads, fitness trails, cycling greenways, outdoor crossing routes, etc. Relying on the trail, the areas along the way have developed accommodation, catering, sports events and other industries, and embarked on the road to prosperity of integrated development. It can be said that the outdoor sports industry has built a bridge between green mountains and mountains of gold and silver. Of course, while localities vigorously develop the outdoor sports industry, the "string" of environmental protection cannot be loose, such as discarding garbage at will during the mountaineering and waste of resources caused by excessive operation of sports events. The fewer these "scenes" phenomena, the better.

This trillion-level industry that has been "played" has more potential to tap. Time moves forward, measure every inch of the land of the motherland with firm steps, and set out with hope. (Mr. Zifang, commentator of China Economic Network)