CCTV News: During this year's Spring Festival holiday, the cultural and tourism markets were stable and orderly, and the number of domestic travelers hit a new high. According to the data center of the Ministry of Culture and Tourism, during the 8-day holiday, 501 million domestic travelers nationwide, an increase of 5.9% year-on-year; the total domestic travel expenses were 677.02 billion yuan, an increase of 7.0% year-on-year.

Many places across the country have introduced measures to benefit the people such as scenic spot ticket discounts and cultural and tourism consumption coupons. All localities have deeply explored the cultural connotation of the Spring Festival and held various New Year customs activities. Ice and snow tourism continues to be hot, "county tourism" and "rural tourism" have become new hot spots. The effects of favorable policies such as visa-free transit and payment facilitation are superimposed, and the inbound tourism market has steadily risen. The consumption scenarios are richer, the cultural flavor is thicker, and the fireworks are stronger.

Comprehensive operator mobile signaling big data monitoring, Zhejiang Province had 35.673 million tourists during the Spring Festival holiday. Among them, 21.322 million overnight tourists were received. Hangzhou West Lake Scenic Spot, Beijing-Hangzhou Grand Canal·Hangzhou Scenic Spot, Wenzhou Nanxijiang Scenic Spot is the largest number of visitors in Zhejiang's 245 tourist attractions of 4A and above. The cumulative number of visitors to 49 night cultural and tourism consumption clusters at or above the provincial level in Zhejiang Province is 16.223 million.

New trend of tourism consumption in Shanxi: ice and snow sports + hot spring health care

Special survey data from comprehensive communication operators and Shanxi Tourism Big Data Joint Laboratory shows that during this year's Spring Festival holiday, Shanxi received a total of 28.3797 million domestic tourists. The 66 key monitoring scenic spots in the province have received a total of 7.8802 million tourists. The proportion of tourists in the province exceeds 60% (62.92%), making it the main source of tourists during the Spring Festival holiday.

Tourists from outside the province mostly come from Henan, Hebei, Shaanxi, Beijing, Shandong, Jiangsu, Inner Mongolia, Tianjin, Hubei and Sichuan. Among them, Sichuan has entered the forefront of Shanxi's holiday source for the first time. During the Spring Festival holiday, Yuncheng City received the largest number of tourists; followed by Taiyuan City and Linfen City. "Ice and snow sports + hot spring health care" has become a new trend in consumption during the Spring Festival holiday in Shanxi. More than half of the tourists participated in ice and snow activities.

Sichuan received a total of 63.7222 million tourists

According to comprehensive calculations of third-party big data, during this year's Spring Festival holiday, Sichuan Province received a total of 63.7222 million tourists. From the first to the seventh day of the first lunar month, the number of people receiving A-level scenic spots in the province increased by 12% year-on-year. Under the policy effects of policy effects such as visa-free transit and convenience of inbound tourism payments, more than 14,200 inbound tourists were received, an increase of 208.50% year-on-year.

The first Spring Festival tickets for Jiuzhaigou Scenic Area were sold out for five consecutive days after the EMU was opened, and the traditional off-season became a "peak tourist season". More than 10 A-level scenic spots including Wuhou Temple, Giant Panda Breeding Base, Leshan Giant Buddha, Wawu Mountain, Jianchang Ancient City, have received the maximum number of tourists in many days. The newly promoted 5A-level scenic spot Qionglai Tiantai Mountain Scenic Area increased by 238.09%.