CCTV News: At present, my country's ice and snow industry has entered the fast lane. On the 5th, the "China Ice and Snow Tourism Development Report (2025)" released in Harbin, Heilongjiang showed that in the 2024-2025 ice and snow season, the number of ice and snow leisure tourists in my country is expected to reach 520 million, and the tourism revenue is expected to exceed 630 billion yuan. Hot data shows that my country's "cold resources" are continuing to transform to a "hot economy".
The ice and snow season begins, and the ice and snow tour of Heilongjiang continues to heat up. On January 5, with the opening of the 41st China Harbin International Ice and Snow Festival, a series of rich ice and snow activities, boutique routes, and new tourism scenes created by "Erbin" for tourists have ignited people's enthusiasm for playing with ice and snow.
The latest data shows that since the opening of Harbin Ice and Snow World, the city has received a total of 21.3% year-on-year. With the increase in international routes and the increase in flights, recently, the inbound and outbound passenger flow at the Harbin Taiping International Airport Port has increased by 35% compared with the previous week. The railway department has also launched a special passenger train for the Snow Country train, ice and snow travel photography theme train, "intangible cultural heritage" folk culture and other special passenger trains, allowing passengers to enjoy the beautiful scenery while traveling. In 2024, Harbin received a total of 179 million tourists, achieving a total tourism expenditure of 231.42 billion yuan, an increase of more than 30% year-on-year.
