CCTV News: During this year's Spring Festival holiday, my country's consumer market is vibrant, with new scenarios, new business forms and new models showing highlights. The booming consumption pictures reflect the surging momentum of China's economy.

The Ministry of Commerce Business Big Data Monitoring, during the Spring Festival, the sales of key retail and catering enterprises nationwide increased by 4.1% year-on-year, and online retail sales increased by 5.8% year-on-year. The policy of "old-for-new" for consumer goods continues to be effective, and a "new trend" has been set off across the country, focusing on monitoring sales of retail enterprises' home appliances and communication equipment increased by more than 10% year-on-year.

The National Online New Year's Economy Festival's new Chinese jewelry and intangible cultural heritage products increased by 45.9% and 28.3% year-on-year, leading the new trend of New Year's Economy consumption. The State Film Administration and the Ministry of Commerce organized a series of activities to "Feel Food with Movies" to drive the new consumption methods of "movies + catering" to make the New Year popular.

This Spring Festival is full of vitality. From cities to rural areas, new scenarios, new business forms and new models continue to stimulate consumption potential. According to data from the People's Bank of China, during the Spring Festival holiday, UnionPay and Network Communications processed a total of 25.416 billion payment transactions with a total amount of 9.78 trillion yuan, an increase of 24.50% and 15.00% respectively over last year's Spring Festival holiday. The return passenger flow continues to operate at a high level, and the transportation department is fully responding. Data from the 2025 comprehensive transportation Spring Festival travel special team shows that it is estimated that the cross-regional flow of people in the whole society is 240 million. After the Spring Festival holiday, the railway passenger flow was mainly visited relatives and tourism flow, showing the characteristics of local flow to major cities, and the overall passenger flow continued to operate at a high level. Today, the national railway is expected to send 16.3 million passengers, and plans to add 2,083 passenger trains. Railway stations in many places flexibly add temporary ticketing windows according to the peak hours of daily passenger flow. Today, the traffic flow in the national highway network has decreased compared with the previous few days, and the traffic flow in train stations, terminals, urban business districts and major highway toll stations is relatively concentrated. Today, water travel across the country is mainly based on urban sightseeing, island tours and cruise tours.

The 8 days of the Spring Festival holiday, the cross-regional personnel flow in the whole society was about 2.307 billion, continuing to maintain a high level. Not only did the total public travel volume hit a record high in the same period, but the daily travel volume of various modes of transportation also hit a new high. Starting from January 31, the cross-regional flow of people in the whole society has exceeded 300 million people per day for five consecutive days, and travel is relatively concentrated in key urban agglomerations such as the Beijing-Tianjin-Hebei, the Yangtze River Delta, the Guangdong-Hong Kong-Macao Greater Bay Area, and Chengdu-Chongqing. During the Spring Festival holiday, 501 million domestic travelers were traveling nationwide

This year, the cultural and tourism market maintained a high level, with 501 million domestic travelers, setting a record high.

During the Spring Festival holiday, many places across the country introduced measures such as ticket discounts for scenic spots and the issuance of cultural and tourism consumption coupons to benefit the people, and the potential for tourism consumption has been continuously released. As the first Spring Festival holiday after the successful application for World Heritage, tourists have shown great enthusiasm for New Year’s customs activities. Beijing, Xi’an and other places are still popular tourist destinations with their long cultural heritage. Ice and snow tourism in Northeast China and other regions continues to be hot, "county tourism" and "rural tourism" have become new hot spots, and the inbound tourism market has steadily risen. According to the Data Center of the Ministry of Culture and Tourism, during the 8-day Spring Festival holiday, 501 million domestic travelers nationwide, an increase of 5.9% year-on-year; the total domestic travel expenses were 677.02 billion yuan, an increase of 7.0% year-on-year. During the Spring Festival holiday, more than 1.9 billion express parcels were collected nationwide

The reporter learned from the State Post Bureau on February 5 that during this year's Spring Festival holiday, the national postal express industry collected and delivered 1.927 billion express parcels. Demand for fresh food products, domestic trendy products, smart digital products, etc. continues to be released, driving the significant growth of the festival delivery business. The box office and number of movie viewers in the 2025 Spring Festival period reached a record high in China's film history

According to statistics from the online platform, the total box office of new films released in the 2025 Spring Festival period exceeded 10 billion yuan, with 187 million viewers, and the box office and number of moviegoers both set the record for the Spring Festival in the Chinese film history. Among them, "Nezha: The Devil Child's Trouble" became the box office champion of the Spring Festival movie with a box office of over 5 billion yuan. At present, the cumulative box office of Chinese movies in 2025 has reached 11.634 billion yuan, surpassing North America's box office results and ranking first in the world. 14.366 million people entered and left the country during the Spring Festival holiday

According to statistics from the State Immigration Administration, the number of people entering and leaving the country during the Spring Festival holiday this year reached 14.366 million, an increase of 6.3% year-on-year. Among them, 7.671 million mainland residents entered and exited the country, an increase of 5% year-on-year; 5.737 million Hong Kong, Macao and Taiwan residents, an increase of 5.6% year-on-year; 958,000 foreigners, an increase of 22.9% year-on-year.