On February 5, the Ministry of Culture and Tourism released the latest data for the Spring Festival holiday: During the 8-day Spring Festival holiday, 501 million domestic travelers nationwide, an increase of 5.9% year-on-year; the total domestic travel expenses were 677.02 billion yuan, an increase of 7.0% year-on-year. The number of tourists and total spending nationwide hit a new high!

At present, celebrating the tourism and cultural New Year has become a new custom. The Spring Festival of the Year of the Snake is the first Spring Festival after the successful application for World Heritage. The holidays have increased to 8 days, and the people's enthusiasm for travel is higher, and consumer demand such as cultural and tourism has been released in a concentrated manner. All regions have enriched the supply of festival cultural and tourism, and launched a series of activities such as people-friendly performances, intangible cultural heritage experiences, cultural and museum exhibitions. The cultural and tourism market is very popular and consumes a lot. The New Year's cultural and tourism enthusiasm reflects the vigorous vitality of my country's economy.

■The Chinese New Year atmosphere is globally enjoyed. Chinese and foreign tourists are "going in both directions"

The reporter learned from the State Immigration Administration on February 5 that during this year's Spring Festival holiday, the national border inspection agencies guaranteed a total of 14.366 million Chinese and foreign personnel entry and exit, an increase of 6.3% over the same period last year's Spring Festival. Among them, 7.671 million mainland residents entered and exited the country, an increase of 5% over the same period last year; 5.737 million Hong Kong, Macao and Taiwan residents, an increase of 5.6% over the same period last year; 958,000 foreigners, an increase of 22.9% over the same period last year.

Many tourism platforms released their latest inventory on February 4. During the 2025 Spring Festival 8-day holiday, the number of tourists and per capita consumption in my country's three major markets: domestic travel, inbound travel and outbound travel have increased significantly.

A special survey by the China Tourism Research Institute shows that more than 60% of respondents will experience Chinese culture as the main purpose of traveling to China. The Spring Festival is an excellent time to experience Chinese culture.

Just Map: (Picture above) On January 28, at Capital International Airport, four Korean tourists used the visa-free policy to travel to China. They showed reporters the entry stamp on their passports. (Picture below) On January 29, two tourists from Spain visited the Ditan Temple Fair in Beijing.

Zhou Weihong, deputy general manager of Spring and Autumn Tourism, introduced that in this "two-way trip" between Chinese and foreign tourists, foreign tourists came to China very enthusiastic about culture and life experience, from museums to vegetable markets, foreign friends were everywhere; in the outbound travel market, international cruise products and free travel orders increased significantly, which reflects that Chinese tourists pay more attention to leisure vacation methods.

Zhang Mingyang, a senior researcher at Tongcheng Research Institute, observed that outbound tourism orders for residents of small and medium-sized cities in my country are growing rapidly, and at the same time, more and more inbound tourists are beginning to "stop" in small and medium-sized cities in China.

■There are many choices for travel and travel. Tourists from all over the world are "going in two directions"

Now, traveling for the New Year has become a New Year custom, and the choices for travel are more diverse. The people enjoy the fun of cultural tourism while celebrating the Spring Festival.

On the Ctrip platform, cross-provincial travel orders account for 62% during the Spring Festival holiday, and the travel radius of tourists has been further expanded. Data from the Fliggy Platform shows that the per capita consumption of domestic tourists during the Spring Festival holiday increased by nearly 10% year-on-year compared with last year's holiday, and the per capita accommodation time also increased. Data from Tongcheng Travel shows that people returning home have driven the popularity of mid-to-high-end hotel bookings in some counties to increase by more than 40% compared with usual times.

Rides with the east wind of the Asian Winter, ice and snow tourism is more popular this Spring Festival. Data from multiple tourism platforms show that during the Spring Festival holiday, the popularity of ice and snow tourism and ice and snow sports in many places such as Heilongjiang, Jilin, Xinjiang, Beijing, and Hebei continues to rise. Ice and snow consumption in southern cities such as Shanghai and Chongqing has also begun to be hot.

Jutter Picture: (Picture above) On January 30, tourists were playing and taking photos on Harbin Central Street. (Picture below) On February 3, tourists skied at the Ancient Canal Ski Resort in Matou Town, Huai'an City, Jiangsu Province (drone photos).

During the Spring Festival, Beijing, Tianjin and Hebei jointly launched a series of activities in six major sectors with the theme of "Balloons and petals are in the same heart as the Beijing-Tianjin and Hebei, and celebrate the New Year happily", and cultural and tourism consumption continues to be hot. "The three places in Beijing, Tianjin and Hebei have become important popular sources of tourists." Chen Bing, deputy director of the Tianjin Municipal Bureau of Culture and Tourism, said, "In the future, we must continue to promote the integration and utilization of cultural and tourism resources across administrative regions, and work together to build a Beijing-Tianjin-Hebei tourism demonstration zone."

■Intangible cultural heritage exhibitions have many interactions, and tradition and modernity are "two-way"

During the Spring Festival holiday, the atmosphere of Chinese traditional cultural experience is even stronger. The cultural and tourism integration practice represented by cultural and cultural tourism, "intangible cultural heritage + tourism" and so on will be deepened and practical, and will activate consumption potential.

The "2025 Spring Festival Tourism Summary Report" released by Ctrip shows that experiencing local New Year customs and paying attention to intangible cultural heritage activities have become a major highlight of this year's Spring Festival. According to data from the Fliggy platform, the number of tourists with intangible cultural heritage projects and folk performances increased by 40% and 36% year-on-year respectively. Tongcheng Travel data shows that the popularity of tourism in historical and cultural scenic spots and museum scenic spots during the holidays increased by more than 50% year-on-year.

The "2025 Spring Festival Consumption Data Report" released by Douyin on the 5th showed that from New Year's Eve to the sixth day of the first lunar month, the number of orders for intangible cultural heritage-related group purchases on the platform increased by 139% year-on-year, and the number of users who purchased intangible cultural heritage-related group purchases increased by 122% year-on-year.

Jutter Picture: (Picture above) On February 2, folk artists performed Jingxing Flowers for tourists in the ancient city of Tianchang Song, Jingxing County, Shijiazhuang City, Hebei Province. (Picture below) On February 3, tourists watched a dragon dance performance at the film and television city of Leling City, Shandong Province.

Dai Bin, director of the China Tourism Research Institute, analyzed that my country's tourism economy will achieve higher quality development in 2025, and the tourism economy of traditional hot cities will continue to operate at a high level throughout the year and on major holidays. More county-level central towns will also usher in new opportunities for tourism market expansion and industrial development. China will play a more important role in the global tourism development system.