CCTV News: This Spring Festival, the box office of the film market has been booming, and cultural consumption continues to heat up. New ways of playing "Food food with movies" and "Travel with movies" continue to be popular.

The box office of the 2025 Spring Festival movies was particularly hot. With this as a support, various regions are also vigorously implementing consumption-linked measures to benefit the people.

The 2025 "Feel with Movies and Food" event co-sponsored by the State Film Administration and the Ministry of Commerce attracted many theaters and catering companies to participate and launched discounted activities. With movie ticket stubs, consumers can receive special dishes for free at the restaurants in the mall where the cinema is located. In Changsha, Hunan, the cross-border cooperation of "movie + food" has brought a large amount of passenger flow.

Many movies have launched "movie + tourism" consumption linkage benefit measures. Consumers can enjoy discounts when visiting theme parks and other attractions with their paper ticket stubs and ticket purchase records, allowing many film and television cities to usher in a peak in customer flow.

In Leling Film and Television City, Dezhou, Shandong, in the theme park of the filming site, from large trams to small decorations, all of them truly restore the historical appearance and bring tourists an immersive consumption experience. Since the Spring Festival, the average daily passenger flow in the film and television city has exceeded 20,000.

China Mobile Wutong Big Data shows that during the Spring Festival, the relevant location of the story "The Second Part of the Gods: The War of the Fire of Xiqi" was Anyang, Henan, the filming place of "The Legend of the Condor Heroes: The Greatest Man of the Heroes" was filmed by Zhenglan Banner of Xilingol League, Inner Mongolia Autonomous Region, and the filming place of "Operation Jiaolong" was filmed by Laoshan, Qingdao. The tourism popularity of the three places continued to rise. The average daily visitor volume of the three cities increased by 27.6% compared with the usual day, and increased by 5.8% year-on-year from 2024, showing strong attractiveness of cultural and tourism consumption. Cross-city travel has grown, and many small cities have ushered in large passenger flow.

This holiday, newly built "main arteries" of transportation have made cross-regional consumption a new highlight of the Spring Festival holiday, and the craze of cross-city travel has also brought changes to some small cities.

On the C6686 high-speed rail tourism special train of Sichuan-Qingxia Railway, the wonderful Sichuan opera face-changing and magical magic performance were staged in full swing, which not only added a strong New Year atmosphere to the journey, but also greatly enhanced the passengers' ride experience.

Data shows that since the opening and operation of the Huang section of Sichuan-Qing Railway Town, the average daily number of tourists in Jiuzhaigou scenic area has increased by 42% year-on-year. More than 40% of tourists who take the EMU train to famous scenic spots such as Jiuzhaigou and Huanglong, and "Traveling to Jiuzhai by EMU" has become a new trend of travel during the Spring Festival.

With the opening of the Sichuan-Qingxia Railway, the historic Songpan ancient city has also ushered in its first tourism boom during the Spring Festival. Unlike the "cat winter" state in the past, local tourism practitioners have opened their doors to operate specialty foods and are busy with homestay receptions. The tourism economy, which was originally sluggish in winter, was quickly activated.

Travel platform data shows that judging from the increase in hotel bookings during the Spring Festival, the popularity is the small town with the "New Year's flavor". Huangshan, which contains the intention of "climbing high", is very popular, and the number of hotel reservations in Huangshan City has more than doubled year-on-year during the Spring Festival. The Chaoshan area of ​​Guangdong, which has a strong New Year atmosphere and rich folk customs, was crowded with people, and the number of hotel reservations in Shantou and Chaozhou increased by 80% year-on-year. Bookings in Fuzhou and Quanzhou, Fujian, with good climate and lots of delicious food, increased by 60%.

It is worth mentioning that the four city sub-venues that appeared in the Taiwan Spring Festival Gala in 2025 led the new trend of "follow the Spring Festival Gala to check in". The number of searches on travel platforms in Wuhan, Wuxi, Lhasa and Chongqing increased by more than twice month-on-month.