Replace new cars, buy home appliances, install new houses, add new goods... The increased expansion of the old-for-new policy, coupled with the traditional Spring Festival consumption peak season, further boosts the consumption popularity during the Spring Festival holiday.

In mobile phone sales stores in many places such as Zhengzhou, Henan and Nanjing, Jiangsu, most digital products have eye-catching tips on participating in national subsidy activities, which has made many consumers quite excited.

Buying this phone today is 500 yuan more discount than originally, which is really cost-effective.

The child has been in college for half a year, and he just happened to buy a computer while the subsidies and during the Chinese New Year.

After January 20, consumers can enjoy a 15% subsidy if they purchase three types of products such as mobile phones, tablets, smart watches and bracelets with prices below 6,000 yuan. The real money and benefits have made mobile phones, tablets and other products the most popular category during this year's Spring Festival holiday.

During the Spring Festival holiday, Zhengzhou organized the first batch of 1,000 home appliance stores and 712 digital product stores to participate in the consumer product trade-in event, bringing consumers a wonderful Spring Festival consumption experience. Qu Bin, the head of a home appliance store in Zhengzhou, said that the consumption during the eight-day holiday far exceeded the previous year, including mobile phones, tablets, watches and bracelets. After the start of the national replenishment, the overall sales reached 600% to 700% year-on-year.

Data shows that as of February 4, Zhengzhou's home appliance digital products have completed sales of 230,000 units, with sales of 720 million yuan.

Not only did digital products sell well, but the home appliance market also ushered in a good start. This year, the subsidy for old-for-new home appliances has been expanded from the original 8 to 12, and water purifiers, dishwashers and other products have been included in the subsidy scope for the first time. Judging from the order transaction volume of multiple online sales platforms, washing machines, refrigerators and other home appliances are very popular. Not only are online sales booming, offline stores have also ushered in a peak in customer flow.

Data from the Ministry of Commerce shows that from January 1 to February 1 this year, 1.593 million consumers purchased 1.915 million units of 12 major home appliances. Especially in the sales of the four new types of kitchen appliances, sales in some local stores have seen a sharp increase. Many consumers take advantage of the subsidies to purchase products that they are already interested in.

In addition, the policy of ex-for-new automobile subsidy is continued to be implemented to continuously stimulate consumption vitality. During this holiday this year, cars have become a new choice for consumers to buy New Year’s goods.

Consumer: There is a subsidy of 13,000 yuan to 15,000 yuan for trams. I think this is still very strong, and our car purchase cost is indeed reduced.

Data from the Ministry of Commerce shows that from January 1 to February 1, 2025, more than 58,000 car scrapping and renewals nationwide, driving new car sales of more than 7.5 billion yuan. In order to meet consumers' diverse driving experiences, some automobile sales companies are updating their models and increasing inventory to provide customers with better trade-in services.