CCTV News: February 5 is the first working day after the Spring Festival holiday. Many people have switched from "New Year's Day mode" to "working state". How is this holiday? Which tourism consumption has become popular? What's the difference between the New Year atmosphere this Spring Festival? UnionPay Network handles more than 22 billion payment transactions

Data from the People's Bank of China show that seven days before the 2025 Spring Festival holiday, UnionPay and Network Communications processed a total of 22.078 billion payment transactions with a total amount of 8.52 trillion yuan, an increase of 25.70% and 17.08% respectively compared with the 7 days before the 2024 Spring Festival holiday. Among them, UnionPay and Network Network processed transactions and amounts of payment transactions and transactions for overseas personnel coming to China increased by 127.30% and 93.54% respectively. The size of travelers increased by 8% compared with the same period last year. Data from the communication big data platform shows that during the just-passed Spring Festival holiday, the size of travelers increased by 8% compared with the same period in 2024. What are the popular places for everyone’s travel this Spring Festival? "Intangible Cultural Heritage" drives the Spring Festival New Year's Day tour

As the first Spring Festival after the "successful application for World Heritage", "Intangible Cultural Heritage" has become the keyword for the Spring Festival New Year's Day tour in 2025.

China Mobile Wutong Big Data shows that the number of tourists in the New Year's Day holiday increased by 12% compared with the same period in 2024. The most popular New Year tourist destinations are Beijing, Guangdong, Anhui, Fujian and Shaanxi.

Among them, intangible cultural heritage folk cultural activities such as Beijing Temple Fair, Chaoshan Ying Song and Dance, Anhui Fish Lanterns, Minnan Travel Gods, and Northwest Community Fire have become popular options. The major snow resorts have strong New Year atmosphere, and the scale of ice and snow tours increased by 11%.

In the 2025 Spring Festival, ice and snow tours once again became the focus. Harbin is still a popular destination for holiday ice and snow tours, with the number of tourists increasing by 6% compared with the same period last year.

The big data platform also found that foreigners have also joined the army of ice and snow tourism. During the holiday period, the number of foreign tourists visiting Harbin increased by 42% compared with the same period in 2024. At the same time, the number of tourists from Southern Ski Resorts also increased by 10% compared with the same period in 2024.

From the passenger flow of popular ski resorts in the country, the areas with the highest popularity of skiing are concentrated in Heilongjiang, Jilin, Hebei, Xinjiang and Beijing.

Wang Xuejian, deputy general manager of big data production and research at China Mobile Information Technology Center, introduced that the popularity of ice and snow tourism continues to rise, with the number of tourists increasing by 11% compared with the same period last year. Major ski resorts across the country are very popular, with the increase in the number of tourists exceeding 46% compared with the usual daily. The new policy of transit visa-free has promoted foreign tourists to come to China to "find the New Year atmosphere".

Powered by the new policy of "240-hour transit visa-free", during the 2025 Spring Festival holiday, the number of inbound tourists nationwide increased by 10% compared with the same period in 2024.

The countries with the largest increase in tourists are South Korea, Indonesia and France, with an increase of 79%, 46% and 39% respectively.

From the domestic destinations visited by overseas tourists, Southeast Asian tourists tend to choose southern cities such as Shanghai, Chengdu, Chongqing, Zhoushan, and Guangzhou; European and American tourists prefer first-tier cities such as Beijing, Shanghai, Guangzhou, and Shenzhen. Guangdong received 80.118 million tourists

According to preliminary estimates from the Guangdong Provincial Department of Culture and Tourism, during the 8 days of the Spring Festival holiday, Guangdong Province received a total of 80.118 million tourists.

Among them, Guangdong Province received 25.583 million tourists at level 4A and above, and 80 key public cultural institutions included in the monitoring received 1.529 million tourists. Hunan has received a total of 53.9551 million tourists

During the 8-day Spring Festival holiday, Hunan Province has received a total of 53.9551 million tourists.

Nanyue Hengshan, Shaoshan, Fenghuang Ancient City, Yuelu Mountain-Orange Island, Wulingyuan-Tianmen Mountain are scenic spots with a large number of tourists in Hunan during the Spring Festival holiday. The increase in tourists from Panzhihua, Sichuan has been significantly higher

During the Spring Festival holiday, the number of tourists from scenic spots in Sichuan Province continued to grow. Among them, the increase in tourists in Panzhihua City was relatively obvious.

Chengdu Kuanzhai Alley, Xichang Jianchang Ancient City, and Nanchong Langzhong Ancient City continue to rank among the top in the province. Jiangsu received a total of 61.2092 million tourists

After the Spring Festival holiday of 8 days, Jiangsu received a total of 61.2092 million tourists.

Wuxi is one of the four sub-venues of the General Station Spring Festival Gala. The Qingmingqiao Ancient Canal Scenic Area, where the main stage is located, has become the "top stream" of this holiday. It received more than 1.55 million tourists during the Spring Festival holiday. Data shows that during the Spring Festival, Wuxi's search popularity increased by 185% year-on-year, and the number of tourists received increased by more than 30% year-on-year. Inner Mongolia has received more than 30 million tourists

During the 8-day Spring Festival holiday, Inner Mongolia has received more than 30 million domestic and foreign tourists.

Inner Mongolia has carried out 417 cultural and tourism activities of various types, including New Year's Lantern Festival, mass ice and snow series events, cross-country crossing, snow field horse riding, etc., providing tourists with a diverse travel choice.