CCTV News: During the just-passed Spring Festival holiday, cultural and tourism activities in various places are rich and colorful. Many people choose to go out of their homes to visit the beautiful mountains and rivers of the motherland, experience the intangible cultural heritage folk culture, and drive the consumer markets in various places. Data from the People's Bank of China shows that seven days before the Spring Festival holiday, UnionPay and Network Communications processed a total of 22.078 billion payment transactions with a total amount of 8.52 trillion yuan, an increase of 25.70% and 17.08% respectively compared with the seven days before the Spring Festival holiday in 2024. The number of tourists received in Gansu exceeded 15.95 million in 7 days before the holiday
The Gansu Provincial Department of Culture and Tourism stated that on the sixth day of the Lunar New Year, Gansu received a total of 2.34 million tourists. Seven days before the Spring Festival holiday, the number of tourists in Gansu received more than 15.95 million.
In the second half of the Spring Festival holiday, Gansu tourism market mainly focuses on short-distance surroundings and self-driving return tours. Many scenic spots have introduced activities such as community fires and intangible cultural heritage exhibitions to drive the number of short-distance tourists. Jiangsu UnionPay channel spent 12.625 billion yuan in cultural and tourism in other places in 6 days
Seven days before the Spring Festival holiday, Jiangsu Province included A-level tourist attractions, cultural and tourism consumption clusters and museums included in the monitoring received a total of 40.1751 million tourists.
UniversityPay business data shows that the total consumption of off-site cultural and tourism through Jiangsu UnionPay channels was 12.625 billion yuan, accounting for more than 40% of the total consumption of off-site transportation through UnionPay channels in the province. Guangdong's cultural and tourism benefit measures stimulate consumption potential during the Spring Festival
During the Spring Festival, the Guangdong Provincial Department of Culture and Tourism issued a total of 8 million yuan of cultural and tourism consumption vouchers to tourists to Guangdong and residents of the province.
As of 12:00 on February 3, the cultural and tourism consumption subsidy activities have driven the order amount exceeding 61 million yuan, with the direct driving ratio of about 1 to 8.3. Six national cultural and tourism consumption pilot cities including Guangzhou, Shenzhen, Foshan, Huizhou, Jiangmen, and Dongguan have launched various Spring Festival cultural and tourism consumption measures to benefit the people to stimulate consumption vitality.
