CCTV News: Inbound tourism is also a highlight during the 2025 Spring Festival. Five days before the Spring Festival holiday, more than 5,500 flights carried foreign tourists from all over the world to celebrate the Chinese New Year. Data from the travel website shows that it is expected that inbound travel orders will increase by 203% year-on-year during the entire Spring Festival. Treasure City welcomes new customers, and inbound tourism continues to deepen
During the Spring Festival, major cities such as Shanghai, Beijing, Shenzhen and Chengdu are still the main cities for inbound tourism. At the same time, the treasured small towns and niche villages that are more prosperous in the New Year have also welcomed tourists from all over the world.
Whether it is experiencing ice and snow tours in Burjin County, Altay, Xinjiang, or enjoying green brick tea in Yangloudong Ancient Town in Chibi, Hubei, or watching an intangible cultural heritage puppet show in Ren'an Village, Jinyun, Zhejiang, all have become fashionable New Year's journey for foreign tourists. The new visa-free policy expands the radius of play
In terms of gameplay, foreign tourists' "China Tour" is not only deeper vertically, but also wider horizontally. This Spring Festival, many inbound tourists choose to play multiple cities at once. Since the Little New Year in the North, many foreigners have begun their journey to China. China Unicom Digital Intelligent Smart Footprint Signaling Big Data found that more than 27.3% of foreigners who went to more than two cities accounted for more than 27.3%, and foreign tourists who went to more than three cities increased by 13.8% compared with 2024. The gameplay is more in-depth. Foreign tourists experience a diverse Chinese New Year
Foreign tourists have also changed in terms of tourist groups and gameplay. Among them, there are travel bloggers who pursue unique experiences, parent-child families who experience Chinese culture with their children, and fashionable girlfriends who travel together.
According to statistics, on overseas short video platforms, there are nearly 90,000 videos under the "Tour of China" tag, with a total playback volume of nearly 1 billion. This Spring Festival, short videos with the theme of "Chinese New Year" continue to be popular on the Internet.
As the pace of travel bloggers gradually deepened, many good places for parent-child travel and study tours have also been discovered. In Mingxi County, Sanming City, Fujian Province, the "New Year Bird Watching Festival" held during the holiday attracted many foreign tourists to bring children to experience China's unique natural ecology. And this Spring Festival, there are more and more "repeated customers" who travel to and from China many times.
