CCTV News (News Network): During this Spring Festival, there is a new way to experience the unique New Year atmosphere. Night tours, New Year's Day at sea, and the "Ice and Snow Season" in the south, all kinds of new trends of leisure and vacation have inspired new vitality for cultural and tourism consumption.
This Spring Festival, the popularity of night tours to Wuhan and popular streets and alleys continues to rise, and the number of tourists received in key scenic spots on the second day of the Lunar New Year increased by 280% compared with before the Spring Festival. In Beijing, the Badaling Great Wall opened its first night tour. From New Year's Eve to the seventh day of the lunar month, there are traditional performance teams such as dry boats, bamboo horses, and dragon dances taking turns to perform, bringing tourists a different experience.
In addition to visiting scenic spots at night, you can also enjoy the flowers. The tropical exhibition greenhouse of the National Botanical Garden opened panoramic lighting for the first time this Spring Festival, with more than 5 million flowers shining brightly against the backdrop of the lights.
At the same time, taking a cruise to sea for the New Year has become a new trend. According to statistics from the Shanghai Border Inspection Agency, nearly 70,000 passengers chose to enter and exit the country during the Spring Festival, an increase of more than three times compared with the same period in 2024.
With the approaching of the 9th Asian Winter Games, the "ice and snow fever" continues to heat up in the south. In Guangyuan, Sichuan, local ski resorts have specially added nightclubs to cope with the increased passenger flow. In Jiangsu, Hubei and Hainan, the strong market demand has led to the completion and operation of a large number of indoor ski resorts and indoor ice rinks with economies of scale. During this Spring Festival, China Unicom's digital intelligence and intelligent footprint signaling big data observed 100 popular ski resorts across the country and found that the number of people participating in ice and snow sports has exceeded 3.953 million, an increase of 31.9% over the same period last year.
