CCTV News: At present, the total box office results of Chinese films in 2025 lead the global market. Use big data to "pull movies" in the Spring Festival period to reveal the story of the development of the film industry chain behind this light and shadow feast in 2025. Innovative publicity and promotion help Spring Festival movies "break the circle" ahead of schedule

As the shocking roar of the Shang army of the Shang Dynasty, the first trailer of "The Second Part of the Gods: War of Xiqi" was the first to kick off the promotion and promotion of the Spring Festival.

The film company launched the promotion 42 days in advance, and accurately reached the core audience through social media and big data analysis.

Big data shows that as of the day before its release, the official account of the Spring Festival movie short video has increased by 3.51 million fans. The soaring popularity is inseparable from the innovative promotion and promotion of major films.

The team of "Nezha: The Devil Child's Trouble" released a short video of "Nezha: The Devil Child's Trouble" resonates with the resonance. "The Legend of the Condor Heroes: The Greatest Man" set off a national interaction on social platforms, creating a "Jianghu Challenge Order" together, and the topic views exceeded 210 million times.

In the 2025 Spring Festival, the promotional methods of movies have evolved from traditional celebrity meetings and theater trailers to a diversified layout of promotional and distribution strategies such as short video planting and social interaction. Let the Spring Festival movies "break the circle" in advance and trigger a craze. Special effects have become the "invisible infrastructure" of the film industry

The tumultuous iron chains intertwined into a magnificent and fierce war in "Nezha: The Devil Child's Trouble in the Sea". Millions of iron chains are intertwined at high speed, but they have not penetrated the character's body, showing extremely high special effect accuracy. The number of special effects shots in the whole film of "Nezha: The Devil Child's Trouble" has exceeded the total number of shots in the previous film.

In the 2025 Spring Festival, the audience's audio-visual experience on the big screen has reached a new level. Of the 6 key films, 5 are special effects blockbusters. Big data shows that in the past five Spring Festival periods, special effects movies account for about half. Special effects have become the "invisible infrastructure" of the film industry and have penetrated into all kinds of films. Traditional culture has become a new "password" for box office growth

"Feel the feelings of family and country", this is the sigh that many viewers made after watching "The Legend of the Condor Heroes: The Greatest Man of the Heroes". Through big data text analysis of the reviews of this movie, it was found that "martial arts" is the keyword that appears the most. The words associated with it, such as "hot blood", "magnificent", and "enriched and vast", show the audience's profound feelings about Chinese martial arts culture.

Half of the 2025 Spring Festival films are rooted in traditional culture. Looking back at the Spring Festival in the past 10 years, films with traditional cultural themes have gradually expanded to broader cultural themes such as ancient Chinese history, myths and legends, and martial arts culture. Film and television + tourism A movie links several new consumption scenes

This is the 1900 Chinese Street Scene of San Francisco in the movie "Detective Chinatown 1900". The real-life shooting site built by "Detective Chinatown 1900" in Leling Film and Television City has become a local cultural and tourism landmark. Mobile phone signaling big data identified that about 20,000 people poured in here every day during this Spring Festival.

Almost every movie in the 2025 Spring Festival has been linked to the relevant scenic spots. During the Spring Festival, the shooting location of "The Legend of the Condor Heroes: The Greatest Man" was filmed by Zhenglan Banner, Inner Mongolia, and the daily passenger flow increased by 15% compared with last year. Visitors can enjoy discounts in scenic spots in 10 cities across the country with the ticket stubs of "The Second Part of the Gods: War of the Fire of Xiqi".

Even the future world in the "Bears" cartoon, the audience can feel it in an immersive way in the corresponding theme park. China's film industry is building a complete facility system to drive the integrated development of film and television tourism.

We not only saw the victory of a box office war, but also felt the profound changes in the film industry from content to marketing and production to consumption. Movies are not just movies, they are becoming part of the popular cultural experience and becoming a new engine of economic growth.