Xinhua News Agency, Beijing, February 3, Title: News Analysis: Why is the 2025 Spring Festival movie so popular?

Xinhua News Agency reporter Wang Peng

The single-day box office and number of viewers on the first day of the Lunar New Year hit a new high, with a single-day box office exceeding 1 billion yuan for many consecutive days... During the 2025 Spring Festival holiday, the popularity of the film market continued to rise. Statistics from the National Film Special Fund Office show that as of 15:30 on February 3, the total box office of this year's Spring Festival movies reached 8.02 billion yuan, setting a new historical record.

Why is the film market in the Spring Festival this year so popular?

From the genre, this year's Spring Festival films are rich and diverse, covering different themes such as comedy, animation, suspense, myth, action, martial arts, etc., providing the audience with a large space for choice. Many of the new films are sequels of the series of movies.

For example, "Nezha: The Devil Child's Stirring" is the sequel to "Nezha: The Devil Child's Comes into the World" released in 2019, with the box office of the previous work exceeding 5 billion yuan; "The Second Part of the Gods: The War of the Fire of Xiqi" is the sequel to "The First Part of the Gods: The Storm of the Chaos" released in the summer of 2023, with the box office of the first work exceeding 2.6 billion yuan. "Detective Chinatown 1900" and "Bears in the Future" are the 4th and 11th movies of the "Detective Chinatown" series and the "Bears in the Future" series respectively.

The strong IP effect and recognition allow the Spring Festival film to accumulate a good reputation and audience base before it is released. As early as January 19, the first day of the pre-sale of the new film in the Spring Festival, the box office quickly exceeded 100 million yuan, breaking the record for the fastest pre-sale of the Spring Festival in my country's film history.

From the content, this year's Spring Festival videos are highly consistent with the festive atmosphere.

Analyze the plot and expression of the Spring Festival film. "Nezha: The Devil Child's Trouble" and "Detective Tang 1900" have a strong comedy color. "The Second Part of the Gods: The War of the Fire of Xiqi" shows the protection of homeland, "Operation Dragon" conveys the feelings of family and country, and "The Legend of the Condor Heroes: The Greatest Man" reappears the chivalrous world... These themes are consistent with the Spring Festival that shares warm emotions and expresses beautiful wishes, leading the audience to enter the theater, watch the story of "home" and feel the atmosphere of festive reunion.

From the box office trend, the quality of the film is still the key to attracting audiences.

The Spring Festival period is highly concerned and its reputation is fermenting quickly. Looking at the box office trends over the years of this period, whoever can win the audience's reputation through high-quality creations will be better able to achieve impressive box office results.

This year's Spring Festival, "Nezha: The Devil Child's Fighting in the Sea" has ranked first in the box office during the release date. The main creative team has been sharpening its sword for five years and carefully polishing the plot and special effects. The film contains three-dimensional and delicate depictions of the characters, grand animation scenes and wonderful audio-visual language. The presentation of diverse themes such as self-identity, value realization, family and friendship has aroused widespread empathy and resonance among the audience. The film's box office has fallen backwards for many consecutive days, which has also led to the continuous rise in popularity during the schedule.