Many years later

When you hear "Have you been to Harbin"

You will recall the winter day when you accidentally walked into a store

You forgot how cold it was that day

But you vaguely remember that the name of the store is

"Official franchise product retail store of the Asian Winter Club"

There are many products in this store

>There are kettles, pendants, pillows, backpacks, refrigerator stickers

Sweaters, hats, commemorative coins

Even torches, gold bills, scratch cards...

You who love history and humanities

I also found a three-dimensional book

It records the glorious history of this land

Northeast Anti-Japanese United Nations, Daqing Spirit, and Iron Man Wang Jinxi

>Ice and Snow Culture, Pekidemura

Each is the focus of history textbooks

The name of Harbin's "Big Son of the Republic"

You may have heard of it

The following blind box makes it more "concretized"

This blind box contains 5 basic models and 1 hidden model

These are Long March Rocket, Oriental Red One Satellite,

Zhi5 helicopter, "Three Powers", "Three Seas and One Nuclear"

and hidden model "Aluminum and Magnesium Heroes"

These small ornaments remind us that the old industrial base in Northeast China has made brilliant contributions to the construction of New China

And "Binbin" and "Nini" are so cute and interesting

I can't refuse!

The picture material comes from social media

In addition to history as the content

Many products are also close to fashion

The Harbin ice and snow world has been popular in recent years

The people of the whole country have seen the charm of ice sculptures

After coming out of the ice and snow world

Who doesn't want to put a piece of "ice sculpture" on the desk that never melts?

Northeast cuisine is not only large in quantity and good in taste

It is also affordable

This blind box also gave the name

frozen pears are "black and autumn"

frozen persimmons are "winter persimmons"

Ice cream is "drawing out the cool"

…

In addition

Who will refuse

Take a gold medal home?

Stick it on the refrigerator

It smells so good!

Jiang Yulong, Deputy Director of Market Development Department of the Executive Committee of the Asian Winter Conference, introduced

Asian Winter Conference franchise product development work

A number of outstanding enterprises have been actively participated

After two rounds of solicitation

A total of 20 manufacturers were collected

25 retail enterprises (including online)

In 300 days

2279 6.09 million products were released

>332 offline stores have been opened nationwide

5 online platforms

Pre-sales reached RMB 609 million

Every time

Badges are the most circulating fashion item

The badges at Harbin Asian Winter Games are also quite design

In addition to single badges inspired by competition projects, twenty-four solar terms, landmarks, etc.

>A set of "combination punches" makes people dizzy

The graphic design of the above badge

The theme of "heart-to-heart" is conceived

The shape of the individual badge

Inspired by Volunteer (volunteer) initials

The "heart" is inspiration

Together encircle a snowflake

Symbolizes the heart-to-hand connection between volunteers

>First belief in pursuing sports dreams and glory together

For example, this torch-shaped badge

is a joint badge

The design inspires from the outline of the Asian Winter Games torch

The set contains six exquisite badges

The grand occasion of the Asian Winter Games through clever splicing

Xing Yingfang is from Beijing Yujinghua Culture Development Co., Ltd.

>Product Design Manager

Also responsible for the overall design of the Asian Winter Games franchise products

Xing Yingfang, who once participated in the Beijing Winter Olympics franchise product design, said that this time, the difference is that more elements such as history and culture, landmarks and buildings are added to the products

Members of Yujinghua team are all under 25 years old

From Sichuan Mei, Guangmei and other well-known domestic art colleges

>The franchise products designed are mainly jewelry categories

From receiving work

After receiving work

After receiving work

A manuscript is published in one month, drawing is drawn up in two months, and printing is made in three months

All products were successfully launched in seven months

After reading these, you have found

The franchise products of this Asian Winter Games

Based on culture as the content

Based on innovative design as the form

Not only records the Asian Winter Games

>More spread urban culture and regional style

As Jiang Yulong said

"We know that the success of franchise products is not only about the beauty and innovation of design

It also depends on whether they can reach people's hearts

Transmit emotions"

Finally

Send blessings to everyone with a "curry" curling

I wish you all the "money" journey in the Year of the Snake

"Broken" peace!

Reporter: Ji Jiadong, Cao Yibo, Wang Junbao