CCTV News: During the Spring Festival holiday, cultural and tourism activities in various places are rich and colorful. Everyone goes out to visit the beautiful rivers and mountains of the motherland, experience in intangible cultural heritage culture, check in to integrate new scenes of cultural and tourism integration, and enjoy the New Year's cultural and tourism feast in a strong festive atmosphere. According to news from the China Tourism Research Institute, during this Spring Festival holiday, tourists flow between cities across the country is active, and small and medium-sized cities and county-level central towns have become new hot spots. The constantly improving county infrastructure and public services are well in line with the needs of individual and all-round tourism development. Rich natural, rural, folk customs, intangible cultural heritage and other resources, as well as more cost-effective accommodation, catering, transportation, shopping, entertainment, etc., have a strong attraction today when tourism needs are becoming increasingly personalized and diversified. Go deep into the streets and alleys of the county town, watch nature, enjoy ancient buildings, visit vegetable markets and parks, experience local food, and feel the human spirit, the emotional value of tourists is greatly satisfied.

The popularity of "three districts and one circle" has increased, and various places have played cultural and folk cards. This Spring Festival holiday, the long-range, medium-range and short-range tourism markets have been fully covered. The popularity of the "three districts and one circle" of tourist attractions, resorts, historical and cultural districts and leisure business districts has increased, and the number of tourists has reached a peak. The "four halls and one stop" of museums, science and technology museums, gymnasiums, cultural centers and cultural stations across the country have also become a popular choice for everyone to visit this Spring Festival this year. In the first Spring Festival after the successful application for World Heritage, traveling and celebrating the Chinese New Year has become a new custom. Localities have played the "cultural folk customs card" and launched various theme cultural activities such as markets, people-friendly performances, and cultural exhibitions around intangible cultural heritage.

Datong, Shanxi: Exploring the ruins of ancient buildings and tourists compete to experience the charm of intangible cultural heritage

This Spring Festival holiday, the Yungang Grottoes Scenic Area, a world cultural heritage site in Datong, Shanxi, has become a popular check-in place for many tourists. In addition to the shocking stone carving art, the scenic spot also held many wonderful activities to allow tourists to experience the charm of intangible cultural heritage.

During the Spring Festival holiday, when you walk into the Yungang Grottoes Scenic Area, the festive atmosphere comes to you, and tourists shuttle through this art treasure house that carries thousands of years of history and culture, and experience the grotto culture up close. In order to bring tourists a high-quality gaming experience, Yungang Grottoes Scenic Area held the "New Year's Day in the Museum" event, attracting many tourists to write "blessings" and convey New Year's blessings.

In addition, the Yungang Grottoes Scenic Area also held a rubbing activity "Golden Python Receives Blessings and Transforms" during the Spring Festival, presenting images of New Year's paintings, twelve zodiac signs, etc. in the form of rubbing.

Data shows that as of February 1, the number of visitors to the Yungang Grottoes scenic spot exceeded 115,000 during the Spring Festival holiday, an increase of 6.87% year-on-year.