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The first month is coming, the New Year. "Intangible Cultural Heritage Fever" expands and releases new potential for tourism consumption
2025-04-28 source:CCTV.com

CCTV News: A special survey by the China Tourism Research Institute shows that tourism spending during the Spring Festival tends to be active, and 45.3% of tourists plan to increase their tourism consumption. Among them, the proportion of planned to go to cultural museum venues and cultural scenic spots increased by 10.2% and 8.0% year-on-year respectively, and the proportion of planned to go to commercial blocks and specialty shopping malls also increased by 5.6%. The Chinese New Year application for Heritage was successfully applied for, and the search popularity of major tourism booking platforms on intangible cultural heritage attractions, intangible cultural heritage experiences and other content increased significantly month-on-month.

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