CCTV News: During this Spring Festival holiday, many regions are busy creating new consumption scenarios and unlocking new ways of consumption. Multiple scenarios are accelerating towards "newness", bringing strong warmth to the consumer market. We used travel footprint big data to discover several changes in the Spring Festival consumer market.
Steaming hot and full of popularity! This Spring Festival holiday, business districts across the country were particularly booming, and rich new consumption scenarios are becoming the traffic password to attract Chinese and foreign tourists. China Unicom Digital Intelligence Wisdom Footprint Data shows that from the 23rd day of the 12th lunar month to the second day of the Lunar New Year, the passenger flow in more than 900 business districts across the country increased by 21% compared with the same period last year's Spring Festival. In addition, cross-city consumption has been heating up. In the first three days of the holiday, the proportion of out-of-town passenger flow in business districts across the country increased by 10% year-on-year. Big data found that some small cities along major transportation routes are pouring in large passenger flow. Taking Zhongshan, Guangdong as an example, from the 23rd day of the twelfth lunar month to the second day of the Lunar New Year, the passenger flow to Zhongshan City was close to 2 million, an increase of 24% over the same period last year's Spring Festival. Among them, Shenzhen people who came to Zhongshan increased by 97% compared with the same period last year.
