CCTV News: The 2025 Spring Festival film market ushered in a new boom. The State Film Administration and the Ministry of Commerce jointly issued the "Notice on Carrying out the "Food Food with Movies" Activities", linking and cross-border cooperation to promote the mutual driving of food and movie consumption.
In Beijing, the newly opened shopping malls and the newly opened cinemas work together to allow citizens to enjoy the spiritual feast brought by the movies and then truly enjoy a gluttonous meal.
据介绍，“跟着电影品美食”活动由国家电影局、商务部共同主办，春节前夕正式启动之后，影院和餐饮企业立即行动起来，纷纷推出优惠活动，各类“跟着电影品美食”的优惠券、套餐券特别受欢迎，不仅有效拉动了餐饮销售，也大幅提升了附近影院的观影人数。
During the Spring Festival, the "Food Food with Movies" activity has also become a new highlight of leisure and entertainment for Changsha citizens. This restaurant in Changsha May Day business district will be open as usual during the Chinese New Year. Customers can receive a 35-yuan movie-watching discount coupon after spending over 500 yuan, and two can receive a 500 yuan discount coupon.
The rapid integration of the "movie + food" business formats fully promote the mutual driving force of consumption. Three days before the Spring Festival holiday, the cumulative passenger flow in the May Day business district of Changsha, Hunan exceeded 1 million, and the number of moviegoers in Hunan Province was 2.0707 million, an increase of 608,100 compared with the previous three days of the Spring Festival last year.
