CCTV News: Enjoying intangible cultural heritage has become an indispensable cultural feast for everyone every year. Many representative projects of intangible cultural heritage can be seen, heard, participated and purchased. While meeting spiritual needs, they have also driven the vigorous development of the tertiary industry.

Guangdong Jiangmen: The Bay Area has a strong New Year atmosphere. Hong Kong and Macao tourists enjoy intangible cultural heritage and celebrate the New Year

With the accelerated formation of the "one-hour living circle" in the Guangdong-Hong Kong-Macao Greater Bay Area, more and more Hong Kong and Macao residents choose to go north to experience the New Year atmosphere in the Bay Area. In the Chikan Ancient Town of Jiangmen, Guangdong, the national intangible cultural heritage - Ying Song and Dance are lively. The powerful movements of the Yingsong and dance team members, the powerful formation and the lively and festive atmosphere ignited the enthusiasm of the audience.

The lion dance performance, as one of the national intangible cultural heritage representative projects in the Guangdong-Hong Kong-Macao Greater Bay Area, is also exciting. Accompanied by the intense drums, the performers flexibly jumped on the plum blossom stakes, and their superb performance won applause from the audience.

Tai'an, Shandong: Old County Government Garden Regaining the Traditional New Year atmosphere

During the Spring Festival, Shandong Tai'an Old County Yamen Garden has transformed into a popular check-in place for citizens and tourists to explore the New Year atmosphere and feel the charm of traditional culture. Representative intangible cultural heritage projects such as Taishan shadow puppet, old silversmith, paper-cutting, Dawenkou lace umbrella, and Taishan sugar painting have all appeared one after another.

Tai'an Laoxian Yaya Garden has a long history. It originated in the Qianlong period of the Qing Dynasty and is close to Taishan Dai Temple. It has been an important street market since ancient times. This year's Spring Festival, the local area has restored ancient scenes in all aspects based on historical records. Traditional folk crafts such as Western-pulling tablets and gourd carvings are not only available for viewing, but tourists can also experience them in person.

Lanzhou, Gansu: The New Year atmosphere is strong on the bank of the Yellow River, intangible cultural heritage is the protagonist

On the bank of the Yellow River in Lanzhou, Gansu, intangible cultural heritage performances such as Qin Opera plays, gourd carvings, paper cuttings, clay sculptures, etc., give citizens and tourists a cultural feast with a strong New Year atmosphere.

Sichuan Daying: A New Year greeting for intangible cultural heritage performance. The cultural feast attracts guests.

In Daying County, Suining, Sichuan, a float team composed of nearly 600 people took to the streets to perform 15 representative intangible cultural heritage projects and 16 folk customs. Projects such as "Penglai Dale" and "Dragon Dragon Playing" are the first batch of provincial intangible cultural heritages in Sichuan, and have their own distinctive Bashu characteristics. "Drop Dragon" was formed in Zhuotongjing Town, Daying County, and reflects people's living customs and spiritual outlook in the form of dance.

Cultural Chinese New Year: Happy New Year

During the Spring Festival, people enjoy lanterns, temple fairs, and taste folk customs. They feel the strong New Year atmosphere in the rich and colorful cultural activities.

Hainan Sanya: Technology + Art Create a new scene of cultural and tourism consumption during the Spring Festival

During the Spring Festival, Sanya, Hainan attracted countless tourists to enjoy the warmth of the spring reunion year. Taking parents and children with them to watch iron flowers between the swimming pool and the mountains and seas, playing and making noise in the moment when the sun shines on the sea, or changing into beautiful Chinese clothes to take photos as a souvenir, has become the choice of many families.

During the Spring Festival, major hotels in Sanya have demonstrated the diverse charm of Sanya's cultural and tourism through innovative activities such as the New Year's Festival and the New Year's Market. Some hotels have also launched a new scene of AI art exhibition combining technology and art this year, allowing tourists to experience the charm of future technology in an immersive experience.

Dengfeng, Henan: See Kung Fu, Appreciate Folk Customs, and Experience a Different Chinese New Year

In a scenic spot in Dengfeng, Zhengzhou, Henan, the kung fu drama "Youth China" was staged brilliantly, attracting a large number of tourists to watch and take photos. Not only that, the unique and charming kung fu performances such as ground lying fist, pictogram fist, and mountain-shaking stick also made the tourists present cheer.

Feixi, Anhui: Folk customs in the north and south are celebrating the New Year, and fireworks are celebrating the New Year

From New Year's Eve, in the Xiangyuan Flower World of Feixi, Anhui, the New Year folk customs theme activities carefully planned by the scenic spot are lively every day, allowing tourists to experience the different feelings brought by folk customs in the north and south.

Xinping, Yunnan: Come to Gashe "Changhua Street" and find the New Year atmosphere in the national style

On January 31, the event for the Flower Street Festival was staged in Gashe Town, Xinping County, Yuxi City, Yunnan Province. The Flower Street Festival is one of the grand festivals for the local Dai people. Accompanied by the rhythmic song "Changhua Street", everyone formed a circle and danced happily to feel the traditional Dai culture and the joyful festive atmosphere.

Shaoxing, Zhejiang: The water town has a strong New Year atmosphere, and Chinese and foreign tourists gathered

During the Spring Festival, the water town in Shaoxing City, Zhejiang Province was very lively. In Jianhu Scenic Area, merchants hang red lanterns and festive curtains at the door of the shop to attract tourists, and folk performances such as dragon dance and lion dance also make the water town lively. In the Lu Town Scenic Area, the theme event of "Chinese New Year in Blessings" is being held here, enjoying sugar paintings, blowing sugar people, and tasting delicious food. Chinese and foreign tourists stroll through the water town and admire them.