Travel is very popular during the Spring Festival holiday, and a set of data shows where is the most popular. According to the modeling analysis of mobile phone signaling big data, on the third day of the Lunar New Year, that is, the fourth day of the Spring Festival holiday, the passenger flow in Hunan Province was 26.4852 million, of which 5.9022 million tourists were from outside the province. Four days before the Spring Festival holiday, Hunan Province received a total of 38.1282 million tourists.

Beijing's key monitoring of consumption scenarios sales exceeded 3.75 billion yuan

During the Spring Festival holiday, major shopping malls, supermarkets and catering stores in Beijing were crowded with customers. According to data from the Beijing Municipal Bureau of Commerce, the total sales of consumer scenarios monitored by Beijing exceeded 3.75 billion yuan in four days before the holiday.

In the past two days, this aquarium opened in a shopping mall in Beijing has been very popular, with a 50% increase in customer flow compared to usual. Not only can you see various marine life in the museum, but you can also enjoy the "mermaid" performance.

Consumer Duan Jiaolong: Take the children around, you can also go to the mall, and buy some snacks and clothes. This place is quite convenient.

During the visit, the reporter found that the mall not only had an aquarium, but also indoor rock climbing, art space, etc., which attracted a large number of parents with children.

During the Spring Festival, new consumption scenarios in Beijing were full of surprises, and the first store was launched frequently. In this new shopping mall positioned in curatorial retail, based on the proportion of national trend stores, the first local brand store will be opened before the festival, and the customer flow will continue to rise.

Official Theme Store Manager Wang Cheng: Now the customer flow has increased by about 30% compared with before the Spring Festival, and there is a significant upward trend.

The reporter learned from the Beijing Municipal Bureau of Commerce that four days before the Spring Festival holiday, the key monitoring of department stores, supermarkets, professional stores, catering and e-commerce companies achieved sales of 3.75 billion yuan, a year-on-year increase of 14.2%. The number of passenger flows in 60 key business districts in the city was nearly 16.6 million, an increase of 17.1% year-on-year.

The Shaanxi History Museum and other cultural and museum venues have concentrated passenger flow

Four days before the Spring Festival holiday, the cultural and tourism market in Shaanxi Province operated smoothly and orderly.

The Shaanxi Cultural and Tourism Department has monitored the passenger flow situation of 184 A-level scenic spots in the province and issued passenger flow warning information 20 times. Among them, the Shaanxi History Museum, Xi'an Beilin Museum and the Qin Shihuang Mausoleum Museum are scenic spots with relatively concentrated passenger flow. The occupancy rate of five-star hotels in Shaanxi Province continued to grow, exceeding 60%.

Gansu tourism is concentrated in intangible cultural heritage folk New Year tourism

Four days before the Spring Festival holiday, Gansu tourism mainly returned home to visit relatives, short-distance self-driving, intangible cultural heritage folk cultural tourism, and received a total of 8.53 million tourists. The province's 8 5A-level tourist attractions and Dunhuang Mogao Grottoes received a total of 123,000 tourists.

A total of 247 tourist attractions in Inner Mongolia opened

Three days before the Spring Festival holiday, a total of 247 tourist attractions in Inner Mongolia opened. The average daily number of people in Mazongshan Ski Resort in Hohhot was 3,000 people experiencing ice and snow, an increase of 30% over the same period in 2024. Tourists from Jiangsu, Zhejiang, Shanghai, Sichuan and Chongqing feel the joy of ice and snow in Inner Mongolia this Spring Festival.

Winter is warm and flowers are blooming. Yunnan calls you to celebrate the New Year

On January 30, the Lijiang Ancient City Scenic Area received nearly 200,000 tourists in a single day. There are 31 cultural courtyards in the Lijiang Ancient City. During the holidays, the cultural courtyards will be extended to 22 o'clock every day.

Popular attractions in Yunnan include Xishuangbanna Tropical Botanical Garden, Dali Chongsheng Temple Three Pagoda Cultural Tourism Zone, Kunming Stone Forest Scenic Spots, etc.

On the third day of the Lunar New Year, Jianshui County, which is listed on the 2024 national intangible cultural heritage tourist route, has received a total of 377,300 tourists in 15 scenic spots, of which Jianshui Ancient City has received 139,500 tourists.