CCTV News: The 2025 Spring Festival of the Year of the Snake is the first Spring Festival after the successful application for World Heritage. With the implementation of various transit visa-free and entry visa-free policies, more and more foreigners come to China to "celebrate the New Year" and experience the authentic Chinese New Year culture. The State Immigration Administration predicts that during the 2025 Spring Festival holiday, the average daily inbound and outbound personnel will reach 1.85 million. The "Year of China" is becoming the focus of the international community, reflecting the increasing attraction and influence of Chinese culture to the world. Shanghai: Make every effort to build the preferred port for inbound travel

Shanghai is the first choice for inbound tourism. During the Spring Festival in 2025, the zodiac "snake" New Year style created by major landmark business districts attracted many foreign tourists to stop and watch. Beijing: "Cultural and Tourism Feast" welcomes tourists from all directions

During the 2025 Spring Festival, Beijing launched more than 100 special Spring Festival cultural activities to welcome domestic and foreign tourists. In 2025, Beijing will strive to achieve a 5% increase in reception of inbound tourists, highlighting the "City Walk" urban roaming theme and creating the first stop inbound tourism in all aspects. Since 2025, there have been 171,000 inbound passengers at Beijing Airport Port, an increase of 76.5% year-on-year. Hubei: Foreigners immerse themselves in the Chinese New Year culture

On the second day of the Lunar New Year, Hubei welcomed the first batch of more than 250 people inbound tour groups. They wrote Spring Festival couplets, pinched dough sculptures, cut window flowers, and experienced the traditional Chinese New Year culture. Jiangsu: Chinese opera "gathers" foreign tourists

In the Huai Opera Town, Jiulongkou, Jianhu County, Jiangsu Province, the melodious Huai Opera Town, elegant and wonderful acrobatic skills, foreign tourists immersively experience the charm of Chinese traditional culture here. The average daily entry and exit of the country during the Spring Festival holiday will reach 1.85 million

The State Immigration Administration predicts that during the 2025 Spring Festival holiday, the average daily entry and exit of the country will reach 1.85 million, an increase of 9.5% over the 2024 Spring Festival period. Foreigners' "entry into the country for the New Year" trip to China doubled

Ctrip data shows that during the 2025 Spring Festival, the number of foreign tourists traveling to China increased by 203% compared with the same period of the 2024 Spring Festival, and the number of foreigners booked B&Bs increased by 2.3 times year-on-year compared with 2024.