At the beginning of the new year, the Spring Festival is approaching. Looking around the country, many business districts and attractions in various places are gathering popularity, and the "fireworks" from all over the country are becoming more and more prosperous.

A set of latest offline consumption hot indicators reflects the activity of my country's consumer market—

In the past year, with the support of a series of policies such as consumer goods traded for new products, my country's bulk consumption has grown rapidly, the consumer market such as cultural and tourism is full of vitality, and the consumption potential has been further released.

When night falls, Hangzhou West Lake opens a night tour of the island with a pleasure boat, Xi'an launches a night performance of "Dream Chang'an - Tang Dynasty Welcoming Gift", and Shanghai opens a "Modern Night Bus"... Culture, commerce and tourism are deeply integrated, and the new "night" mode has become an important force to stimulate consumption vitality.

How vibrant is China's consumer market? A glimpse of these "night economy" data—

Someone asked, is physical business still attractive today when online shopping is so developed?

When you enter some offline business entities, you will find that new business forms, new models and new technologies are giving traditional business districts new vitality.

Attacking the consumption needs of the "Gen Z" group, THE BOX in Chaoyang District, Beijing actively introduced its first store to promote its first show, and traditional old department stores transformed into a new trendy landmark;

Hangzhou Hubin Street has built a "bin Dimension" for the consumption scenario of the world, creating an immersive interactive consumption experience that is open 24 hours a day;

In Xidan Commercial Street, Beijing, many shopping malls open on the "cloud", extending the radiation range from "one domain" to the whole country...

In 2025, how to better stimulate consumption vitality and make the "fireworks" continue to flourish?

"Innovate diversified consumption scenarios", "Actively develop the initial economy, ice and snow economy, and silver economy", "expand service consumption"... The Central Economic Work Conference has made a number of arrangements.

Since the beginning of the year, a series of policies to expand domestic demand have been continuously put in place -

Combining expansion of consumption with benefiting people's livelihood, stimulating consumption demand with high-quality supply, and enhancing social security and improving consumption willingness, policies in various regions and departments have formed a joint force, consumption potential will be further released, and the momentum of consumption "main engine" will continue to increase.

Planning: Han Jie, Wang Yi

Chief writers: Wang Yuxiao, Tang Shining

Visual: Liu Ting, Duan Songwei

Data support: National Information Center