On January 18, 2025, Shanghai, in Century Square in the middle section of Nanjing Road, the "full of the New Year" Nanjing Road Xi Market opened, and the mascot of the 2025 Year of the Snake Spring Festival Gala in China Central Radio and Television Station "Sign Up" made its debut on Nanjing Road.
This cute and auspicious image of the little snake instantly became a star in the market.
