CCTV News: This summer, all regions have made precise efforts to launch unique tourism products, innovate consumption scenarios, and stimulate summer consumption vitality.

"Summer Tour" attracts a large number of tourists. In Tianshan Tianchi, Fukang City, Xinjiang, the average temperature here is around 20℃, making it a popular choice for summer vacation. Relying on Tianchi Scenic Area, the local area has upgraded its rural tourism infrastructure and opened a farm stay in nearby villages, allowing tourists to taste delicious food and experience folk customs here. In July, it received about 120,000 tourists. In the Puzhehei Scenic Area of Wenshan, Yunnan, tens of thousands of acres of wild lotus have entered the best viewing period. This year, the local area has built a new water sports center and launched various new projects such as kayaking and water surfing. Visitors can raft and enjoy the flowers, experience water sports, and enjoy the coolness of summer. Before the summer vacation in Chizhou, Anhui Province, several cave scenic spots were upgraded and renovated. Through light and shadow show, sound and light projection and other technologies, special effects landscapes with themes such as "Journey to the West" are created, making "cave tour" more interesting.

Special activities such as competitions, study and study to stimulate consumption vitality. In Rongjiang, Guizhou, the 2025 Village Super National Finals has begun. In the past half month, Rongjiang County has received a total of more than 760,000 tourists, achieving a comprehensive tourism revenue of 787 million yuan. During this holiday, Yancheng, Jiangsu held activities such as college student community football competitions, music festivals and food festivals. The average daily visitor volume of scenic spots increased by 50% year-on-year, and the hotel occupancy rate exceeded 95%, which has driven over 300 million yuan in catering, accommodation and retail consumption.

Innovate consumption scenarios and enrich cultural and tourism industry formats. In Ningxia Yinchuan Lanshan Park, this is the best "sunset" landscape viewing place. The local area has attracted more than 2 million tourists by hosting drone light shows, folk music festivals and other special activities. Visitors can also enjoy discounts at some catering, retailers and attractions with music season tickets or ticket stubs. During this holiday, Xiamen, Fujian has created a "performing arts economy" to stimulate consumption and will hold more than 4,400 performances. In the Citizen Square on the banks of Xinglin Bay, tourists can enjoy the performance of the symphony orchestra, enjoy the fireworks performance, and visit the specialty market. In the Heilongjiang Harbin Ice and Snow World, the newly added drone performance at night brings tourists a feast of light and shadow and enriches the tourism experience.