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"Old trade-in" continues to make efforts in 2025. This press conference revealed these key information
2025-04-25 source:CCTV.com

CCTV News: On the afternoon of January 16, the Ministry of Commerce held a special press conference to introduce the subsidies for purchases of mobile phones, tablets, and smart watches (bracelets) and the policy of exchanging new appliances for new home appliances.

From January 20, new subsidies for purchase of digital products such as mobile phones will be implemented across the country.

Relevant person in charge of the Ministry of Commerce introduced that according to the current work scheduling situation, new subsidies for purchase of digital products such as mobile phones will be implemented across the country from January 20, and the specific implementation time shall be subject to local notifications.

Lu Huiling, deputy director of the Beijing Municipal Bureau of Commerce, introduced that Beijing will launch and implement new subsidy policies for mobile phone purchases on January 20, focusing on convenient services, optimize processes, and unified collection entrances.

Consumers can obtain subsidy qualifications for mobile phones and other digital products through the "Jingtong" mini program "Old-for-new zone" for the "Old-for-new zone" entry of the Beijing Urban Public Services Mobile Port. Within the scope of Beijing's policy-participating enterprises, you can choose online or offline channels of the sales enterprise and bind the qualifications. The payment process will be implemented to reduce subsidies immediately, with multiple payment methods. Consumers can choose multiple payment methods and payment channels such as WeChat, Alipay, and bank cards to maximize the convenience of purchasing new products.

Do not pay for mobile phone subsidies

At the press conference, subsidies for three types of digital products such as mobile phones are subsidies for purchase of new products, not for exchange of old products, and do not for the prerequisite of paying old products. Regarding how to apply for use subsidies, please pay attention to the local implementation details and timely understand relevant updates and requirements. According to the local dispatch situation, consumers can basically refer to the method of exchanging old home appliances, log in to local related platforms or applications, and apply for subsidies for mobile phone purchases, etc. We have guided local governments to optimize process design, focusing on safety, convenience and speed.

Subsidies for mobile phones and other products are reduced immediately to increase people's sense of gain. When consumers purchase products such as mobile phones, whether through online platforms or offline physical stores, they can enjoy immediate payment reductions and enjoy the benefits of subsidies as soon as possible.

After consumers purchase subsidized products, they need to complete information collection and product verification

Li Jialu, director of the Circulation Development Department of the Ministry of Commerce, said that mobile phones and other products have high unit prices, small size and strong liquidity, and subsidies are carried out through immediate payment reduction, which brings challenges to the supervision of subsidy funds. In order to ensure the safety of national subsidy funds, consumers need to cooperate with the necessary information collection and product verification after purchasing subsidy products. This requires a certain amount of time and effort. I hope everyone will understand and cooperate. The Ministry of Commerce will guide local governments to optimize operational processes as much as possible and simplify operational steps.

Treat business entities and products that meet the policy conditions equally

At the press conference, the Ministry of Commerce guides all localities to implement the requirements of building a unified national market, and does not artificially set unreasonable thresholds. All types of business entities that meet the conditions equally support the participation of subsidy policies, and all the products that meet the unified subsidy categories and standards equally support the participation of subsidy policies for products that meet the unified subsidy categories and standards.

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