In Shangyu District, Shaoxing City, Zhejiang Province, a group of passionate young people gave up the opportunity to work in the city and chose to return to the village to start a business. Among them are village cadres, agricultural makers and cultural makers. Although they have different identities, they all have love for the countryside and continue to shine in the village, and use their youthful dreams to help the countryside to revitalize the countryside in an all-round way.

Love your hometown, "live broadcast expert" drives villagers to increase their income

In order to find a "way" for the village's raspberry, a lively anchor with a sweet dimples and full of energy appeared in the online live broadcast room to meet netizens. Xiaoxiao, whose real name is Yuan Jinfen, is a village party secretary born in Xiaguan Town, Shangyu District. As one of the few young faces in the village, Yuan Jinfen has his own unique insights into the construction of his hometown. In recent years, Yuan Jinfen has actively contacted enterprises and promoted cooperation, customized exclusive agricultural product packaging boxes for Dongli Village, upgraded agricultural product packaging into brand products, greatly enhancing the product market image. At the same time, facing the dilemma of severe aging and unsalable agricultural products in the village, Yuan Jinfen picked up the camera, shuttled through the fields, used the lens to record the beauty of the countryside, and used his voice to shout the advantages of agricultural products. Relying on the self-media platform, through the innovative model of "short video + live streaming to sell goods", the agricultural products of Dongli Village have been successfully allowed to go out of the mountains and the whole country, and to drive villagers to increase their income and become rich. Yuan Jinfen won the Excellent Award in the Zhejiang Provincial "Rural Commercial Cup" Women's Innovation and Entrepreneurship Competition Leading the Rich Group, and was selected as an Outstanding Communist Party Member in Shaoxing City.

Yuan Jinfen is helping villagers live streaming to sell goods

Led rooted in his hometown, "little fairy fruits" connect to "great prosperity"

In 2013, Wang Yuanyuan, who graduated from China Agricultural University, resolutely decided to return to his hometown Dingzhai Township, Shangyu District, and put his knowledge into agriculture. After more than ten years of being rooted in the countryside, Wang Yuanyuan has explored new planting technologies and fruit varieties while trying every means to help farmers open up sales. Through in-depth research on the fruit industry, participating in training lectures, inviting experts and scholars to teach, the planting technology has been continuously improved and the planting map has been expanded. From mulberries and peaches in spring and summer to melons and snow peaches in autumn and winter, the aroma of melons and fruits has run through the four seasons. Wang Yuanyuan vigorously advocates the planting concept of "ecology + sustainability" and creates a green brand. The Nanye Farm operated has been successively created as a Shaoxing modern agricultural park and a provincial modern ecological circular agriculture demonstration entity. At the same time, Wang Yuanyuan actively helped farmers to expand fruit sales channels such as e-commerce live broadcasts and order agriculture, and cooperated with leading enterprise Mingkanghui to carry out strategic cooperation, open up offline supermarket sales channels, realize direct connection between the production and sales ends, and radiate and drive more than 600 farmers and sell more than 1 million kilograms of peaches, allowing the common prosperity and vitality to pour into the fields. Wang Yuanyuan won the first honorary titles of "National Youth Pioneer in Rural Revitalization" and the winner of the Qingniu Award, the leader in youth assisting rural revitalization in Zhejiang Province.

Wang Yuanyuan is showing the cultivation and planting of melons

Friendly, traditional skills light up the hometown of celadon

As a native of Shangyu, Yu Yongda from Dashan Xiaowu Village, Shangpu Town has had an indissoluble bond with celadon since childhood. He was born in the 1980s and worked in the city after graduating from university. He is a graphic designer and cultural and artistic product designer. In 2018, with deep attachment to the intangible cultural heritage of his hometown, he resolutely decided to bring his celadon skills back to his hometown and was invited to serve as the instructor of the "Dongshan Wa" Celadon Floor of Shangpu Town Primary School. He worked with Shangpu Town Primary School to design Yue Kiln celadon skills courses for production, teaching and research, and organized a variety of Yue Kiln celadon cultural teaching activities. After Dashan Xiaowu Village opened up the rural development path of "walking in the hometown of celadon", he provided technical guidance for various ceramic arts joint workshops such as the "Porcelain Palace" for free, and opened a qingchuang space on site. While absorbing the essence of ancient celadon production skills, he deeply explored Shangpu's local cultural resources, helped promote the development of cultural and creative products and brand incubation of the celadon industry chain, drove the surrounding villagers to increase their income and become rich, and regain the vitality of the traditional celadon hometown. (Author: Ren Huanghua)

Yu Yongda is guiding students to make celadon

She is guiding students to make celadon

She is doing a celadon