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Foreign trade export enterprises "work hard on internal strength" to win the market voice, policy support helps enterprises go overseas to "light boats and waves"
2025-05-15 source:CCTV.com

CCTV News: At the press conference on April 28, Vice Minister of Commerce Sheng Qiuping introduced that exports have generally continued to grow steadily since April. In order to help foreign trade enterprises actively respond to external risks and challenges, the Ministry of Commerce will adhere to goal-oriented and problem-oriented approaches, focus on the needs of the majority of enterprises, solve difficult problems in a timely manner, and implement and achieve the implementation of the policies that have been issued to stabilize foreign trade with the spirit of nailing down the nails.

Quanzhou, Fujian: Practice internal skills hard and win the market voice

Recently, the United States has abused tariffs, seriously undermining global economic and trade rules, and bringing huge challenges to my country's foreign trade export companies. According to statistics from Fuzhou Customs, in the first quarter of this year, Fujian Province exported shoes and boots at 17.08 billion yuan, ranking first in the country. How big is the impact of the US tariff policy on local foreign trade companies? How did the local area respond? Let’s see the reporter’s visit in Quanzhou, Fujian.

When the reporter came to this company, they were making a batch of casual shoes for Italian customers. What surprised the reporter was that when he walked into the workshop, he did not see the assembly line equipment for the past shoemaking, but instead it was a disposable 3D-printed shoemaking machine.

Yang Ziming, the head of the company, just returned from Europe these two days. Originally, he was just going to investigate the market, but after a Madrid company learned about their 3D printing technology, he immediately signed a contract with them.

Yang Ziming, chairman of Kabin Clothing (China) Co., Ltd., said: "We use AI design to 3D printing, and it can be said to have subverted the entire shoemaking process. We are fast and cheap, and the design is innovative, so he is very optimistic about our products."

Yang Ziming told reporters that just a few years ago, they cooperated with international big brands in the OEM model, international brands were creative, and Chinese companies were responsible for production. But now, with the overall leadership of new materials, new technologies and new designs, the cooperation model between enterprises and international brands has undergone a fundamental change, and the initiative has been taken into the hands of foreign trade companies themselves.

Xu Rongjin, general manager of the Carbin Clothing and Shoes Division, said: "We have two aspects of initiative. One is to give you the choice of styles, and the other is that we have no room for negotiation when quoting prices."

It's not just Carbin, but the traditional industries of innovation in Quanzhou, Fujian have become popular. The latest data shows that Quanzhou's entire society's R&D investment has increased by more than 13% for seven consecutive years, and the number of national high-tech enterprises currently has more than 3,100. Innovation has become the largest increase in high-quality development and a source of confidence for enterprises.

Yang Ziming said: "For us, now may be an opportunity for us Chinese companies to face it more and be able to go out, because going out is a broad road."

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