Spring brings prosperity to all things. The bright spring day drives people's enthusiasm for traveling. The domestic travel data for the first quarter of 2025 released by the Ministry of Culture and Tourism showed that in the first quarter, the number of domestic travelers was 1.794 billion, an increase of 375 million over the same period last year, an increase of 26.4% year-on-year; the total spending of domestic residents' travel was 1.80 trillion yuan, an increase of 0.28 trillion yuan over the same period last year, an increase of 18.6% year-on-year.

China in spring shows its vitality in the flow and busyness, bringing together a vibrant economic picture.

The first sound of Lusheng Village, the Dong family welcomes guests. In Chengyang Bazhai, Sanjiang Dong Autonomous County, Liuzhou City, Guangxi, the Dong brothers and sisters dressed in ethnic costumes, played the reed swirl, danced the hall dance to welcome the arrival of tourists from all directions.

Huang Nengsheng, director of the Office of Chengyang Bazhai Scenic Area of ​​Guangxi Tourism Development Group Co., Ltd., said that in the first quarter of this year, the tourist reception volume of the scenic area was about 230,000, and the comprehensive tourism revenue of the entire scenic area was about 28 million yuan, an increase of about 15%-20% year-on-year. "There are some of the Hundred Family Banquet Services that are collectively operated by the village. Usually, there may be two or three hundred people eating at each meal, but on holidays, there will be six or seven hundred people eating at every meal every day, which is completely in short supply," said Huang Nengsheng.

In late spring, thousands of acres of wood chrysanthemums in the Taiping Lake Forest Park in Maitreya, Yunnan ushered in the blooming period. The golden sea of ​​flowers and the blue sky and white clouds complemented each other, just like the dream scene in Miyazaki animation, attracting a large number of tourists.

Chen Siting, general manager of Maitreya Taiping Lake International Ecological Tourism Resort, told reporters, "From the beginning of the year to now, we have received nearly 300,000 tourists, and our income has reached about 30 million yuan."

Maitreya Taiping Lake Forest Park has made a lot of work around the word "flower", launched a variety of business formats to activate consumption scenarios, and various activities unlocked the "immersive" flower viewing experience. The scenic area integrates flower elements into food, accommodation and transportation. Visitors can taste special dishes such as wisteria flower cold sauce, experience the rose hot spring bath, and experience the full sense of "from the sea of ​​flowers to the dining table, from the flower fields to the bathing pool".

Chen Siting also said, "We have a lot of activities in our scenic spots, such as some hand-crafted study activities related to flowers, and you can also taste flower feasts and various drinks related to flowers, etc. We have also prepared flower baths for everyone in the hotel area." Healing teacher Cheng Qiuyue told reporters, "The flower pool launched during this period is made of flowers and shapes, so that customers can relax their bodies and feel happy in body and mind. We want to use flowers to convey good wishes."

On April 16, 2025, tourists enjoyed the flowers in the sea of ​​azaleas in Shengjing Mountain, Mayu Town, Ruian City, Zhejiang Province. Xinhua News Agency (photo by Sun Lin)

The integration of business formats has given birth to new consumption scenarios and service models, bringing continuous and far-reaching growth momentum to service consumption. The latest data from Meituan and Dianping show that since March, the number of notes related to the national "real-time flower news" reflecting the flower viewing economy has increased by nearly 70% month-on-month, and integrated business formats such as "flower appreciation + camping", "flower appreciation + market", and "flower appreciation + catering" have continued to heat up.

Every 7 pm, Tianxin Pavilion, located in the southeast corner of the old city of Changsha City, Hunan Province, will "light on" on time. Under the night, this ancient Changsha landmark is outlined by warm lights and is three-dimensional and dazzling. Entering Tianxin Pavilion Park, various light and shadow devices create a dreamlike world.

Tianxin Pavilion was first built during the Wanli period of the Ming Dynasty and is known as the "History of Changsha". It has been repaired and rebuilt more than 10 times in more than 400 years.

Wu Yingshu, general manager of Hunan Xingge Culture Development Co., Ltd., said, "Because Changsha's night tour and night economy are very brand-influential across the country, we focus on these 4 hours at night to build Tianxinge Light and Shadow Park into the first stop for night tours in Changsha. Through sound, light and electricity, the beautiful scenery of the garden has made a perfect combination of this traditional culture and the real garden scene."

This is an attempt to integrate "culture + technology" and "culture + tourism". On the tour route weaving of light and shadow, literati, military generals, passionate young people and other figures took turns to appear, making tourists feel as if they were in historical scenes. With the help of "Internet celebrity Changsha", the ancient Tianxin Pavilion attracted a wave of new traffic. Wu Yingshu told reporters, "At present, more than 70% of the passenger flow in our scenic spot are foreign tourists, including Guangdong, Harbin, Changchun, and Beijing and Shanghai. It should be said that the signs of Changsha's historical and cultural landmarks have been polished."

On April 23, 2025, tourists enjoyed the scenery on Yudai Road, Cangshan, Dali. Xinhua News Agency (photo by Luo Zhu)

The station and airport are bustling with people, and popular attractions are crowded... Behind the continued vigorous flow is the vitality of China's economy. The cultural and tourism consumption that blooms at multiple points is like a surging wave, flowing into the vast sea of ​​China's economy and flowing forward.

Coordinator: Wu Weiling

Director: Hu Hanbo

Reporter: Chen Luyuan, Zhang Ailin, Zeng Wei

Sun Min, Ding Chunyu, Zhang Nan

Produced by Xinhua News Agency Audio and Video Department