CCTV News: The Ministry of Commerce and five other departments issued the "Implementation Plan for New Subsidies for Mobile Phones, Tablets, and Smart Watches (Bracelets) Purchase" and the 2025 notice on the work of home appliances trade-in, which will subsidize individual consumers to purchase the above products. How to make up for digital products with old ones? How much more to make up? New subsidy for purchases below 6,000 yuan is 15% up to 500 yuan

According to this policy requirements, mobile phones, tablets, and smart watches (bracelets) with final sales price not exceeding 6,000 yuan can participate in this new purchase subsidy activity, and consumers can enjoy a new purchase subsidy of 15% of the final sales price. Not only domestic brands, but also foreign brands can participate in this subsidy activity.

The 6,000 yuan mentioned here refers to the final payment price after deducting all the discounts of the mall, brand, and mobile operators. For example, the original price of this phone is 6,199 yuan, and after deducting all discounts, it is 5,899 yuan. If you buy it, you can get the new purchase subsidy given by the state, with the maximum amount being 500 yuan. Digital products are updated and replaced to drive innovative development on the production side

Some experts said that consumers' updates and replacements of digital products will also drive manufacturers to update and iterate their products, which is conducive to the innovative development on the production side.

Chen Xi, associate researcher at the Macroeconomic Research Institute of the National Development and Reform Commission, said that the current market penetration rate of mobile phones, tablets, and smart watches and wristbands is relatively high, especially when almost everyone has one mobile phone. Moreover, this type of product is updated and iterated quickly, and the demand potential is relatively large. By increasing subsidies and promoting the consumption of such products, on the one hand, it can meet consumers' needs for new products and new services, and on the other hand, it also conforms to the general trend of digital and intelligent development. All localities are actively preparing for a new round of new services

It is understood that many brands and merchants have received notices from this new policy and have begun to prepare for a new round of new services. Some digital product stores in Beijing have posted a 15% mark on the national subsidy of mobile phones, and merchants have also launched discounts and discounts to allow consumers to enjoy more benefits.

In order to ensure the authenticity of the transaction and the effective use of subsidy funds, merchants will cooperate with government departments to carry out a closed loop of the implementation of the "national subsidy" policy to ensure the fairness and effectiveness of the policy. Consumption before the festival is booming, old-for-new and new opening year

Recently, the central government has issued the first batch of 81 billion yuan in consumer goods traded in 2025. In addition to digital products such as mobile phones, new continuation policies have also been introduced for home appliances trade-in in 2025.

The implementation details of home appliances trade-in in 2025 have compared with the previous round, and there are two changes: First, the categories have increased from 8 to 12. Four categories of products, including microwave ovens, water purifiers, dishwashers and rice cookers, participated in the 2025 trade-in in old-in. For 12 types of home appliances, each item will be filled up to 2,000 yuan. Second, each person can subsidize 3 air conditioners. On the basis of national subsidies, local governments can still independently increase subsidized product categories in 2025. The store is "steaming" and manufacturers start the acceleration mode

At present, all regions are continuing to implement the previous round of old-for-new policies. Various home appliance stores in Shanghai have launched various preferential promotions in conjunction with the New Year consumption season. The government’s old-for-new subsidies and merchant subsidies for processing plants are unprecedentedly strong.

The policy has inspired consumers' enthusiasm for "old for new" and has also made the production lines of home appliances busier. In the factory of a home appliance manufacturer in Hangzhou, various equipment operates at full capacity. Originally, January was the off-season for production, but starting from New Year's Day in 2025, employees started to accelerate production. Improve the recycling system and it is easier to remove the old

The 2025 policy also specifically mentions the need to improve the construction of the recycling system. For example, we should cultivate a number of pilot cities and enterprises for recycling recycling of waste home appliances and other recycling resources, and develop new models such as "Internet + Recycling" to make it easier for everyone to get rid of the old and be more satisfied with the new ones." At the same time, the 2025 policy also encourages policy participants to provide consumers with integrated services for delivering new and old products through self-built recycling channels. The old-for-new trading policy has driven sales of more than 1.3 trillion yuan

The old-for-new trading policy has been strengthened and expanded, and the results have been continuously revealed. According to preliminary statistics from the Ministry of Commerce, in 2024, policies such as old-for-new trading have driven sales of automobiles, home appliances, home decoration, kitchens and bathrooms and other products exceeding 1.3 trillion yuan.

The country has over 6.8 million cars for old-for-new cars, more than 36 million consumers have purchased more than 56 million home appliances for 8 major categories, "renewal" subsidy products for home decoration, kitchen and bathrooms, and more than 1.38 million electric bicycles for old-for-new cars.