Guihe Forest Park in Winter
A few days ago, I went to Yanqing Guihe Forest Park to play, and slipped on the thick ice surface. Watching the loaches shuttle under the ice, the crystal ice cubes emit diamond-like light under the sun. As a middle-aged man full of "class flavor", I haven't had such fun like that for a long time. This may be the charm of ice and snow. It can make "I'm crazy about teenagers" and leave the best memories for children's childhood.
Ice and snow can always inspire romantic feelings deep in people's hearts. The ladies in the Grand View Garden want to enjoy the plum blossoms on the snowy day. Liu Zongyuan "fished alone in the snow of the cold river". Many film and television dramas often place stories in the ice and snow environment. For example, "Frozen", which makes the little girl obsessed with it, may be much inferior if there are no snowflakes and ice and snow castles in the sky.
This may be due to scarcity, and ice and snow are highly restricted by latitude and seasons. It is possible that snow can only be seen in winter in northern regions, and there is great uncertainty. On the other hand, ice and snow have the ability to decorate nature in a moment. Heavy snow floats in the sky. After the snow, the originally bare earth becomes plain and silver, and the world seems to have changed. These characteristics make it a rare and special experience to experience ice and snow, and for today's consumers, this experience is worth paying for.
In an era of scarcity of supplies, winter is a torment, and today, ice and snow have become an economy. Not long ago, the State Council issued the "Several Opinions on Stimulating the Vitality of the Ice and Snow Economy with the High-Quality Development of Ice and Snow Sports", proposing to take ice and snow sports as the guide to drive the development of the entire industrial chain of ice and snow culture, ice and snow equipment, and ice and snow tourism, and promote the ice and snow economy to become a new growth point. By 2027, the total scale of the ice and snow economy will reach 1.2 trillion yuan; by 2030, the total scale of the ice and snow economy will reach 1.5 trillion yuan.
The concept of "ice and snow economy" seems to be a brilliant brush. Originally, the northern winter is actually the off-season for tourism because of ice and snow. However, the ice and snow economy turns shortcomings into advantages, and turns ice and snow that affect people's travel into resources that attract people to go out, and has the wonderful function of turning decay into magic.
